
Jo Malone CBE, an acclaimed "English scent maverick," has achieved global recognition for her exceptional fragrances. Originally a facial therapist, Jo's love for fragrance emerged while working from her London home-based skin care clinic. Word quickly spread about her remarkable handmade potions, leading to the establishment of her cult-status brand, Jo Malone London. After selling the business to Estée Lauder Companies in 1999, Jo remained as Creative Director until 2006, when she left the brand completely. Jo is no longer associated with the Jo Malone London brand or Jo Malone London products.
In 2011, driven by her unwavering passion for fragrance, Jo launched her new brand, Jo Loves. This brand embodies integrity, creativity, and innovation, offering a diverse range of scents, bath and body products, candles, and lifestyle fragrances. Inspired by memories and cherished moments, Jo Loves continues to expand globally across various product categories. Jo's creative process is a source of excitement and surprise, with fragrances often leading her on unexpected paths. Guided by her sense of smell, Jo takes inspiration from everyday scents that evoke emotions and memories. Whether it's the scent of her husband's cologne, freshly washed linen, or family holidays, Jo's fragrances captivate through their uniqueness and personal connection.
Recognised for her contributions to the beauty industry and services to the British economy, Jo was honoured with an MBE in 2008 and a CBE 10 years later. From her humble beginnings in government-subsidised housing to her triumph over dyslexia and battles with breast cancer, Jo's story serves as a testament to her resilience and creativity. In 2016, Jo received one of the most prestigious awards a retailer can receive; she was inducted into the Hall of Fame at the annual World Retail Congress in Dubai. And 2 years later, Jo was awarded a CBE as part of the Queen’s Birthday Honours List for services to the British Economy.
In 2023, Jo and Gary made the decision to relocate to Dubai, UAE – where Jo describes wanting to sit at the ‘banquet of opportunity’ she sees being in the Middle East. They then went on to found a new company called Jo Malone CBE Creative Consultancy, where Jo’s mission is to discover ‘the 5 senses of Jo’ through various business ventures. The first of these exciting businesses launched in 2025: Jo Vodka.
Recognised for her industry and entrepreneurial expertise, Jo is a highly sought-after and renowned International Speaker - regularly sharing her knowledge and insights with audiences around the world, highlighting her entrepreneurial journey and how she intends to change the way the world wears fragrance. Jo was honoured to be approached by the BBC to become one of their maestros, and her course ‘How to think like an entrepreneur’ has gone on to have great success globally.
Jo’s enduring dedication to the art of fragrance continues to inspire and captivate audiences worldwide. Her legacy in the industry is marked by her distinctive scents and the impact she has made as an entrepreneurial trailblazer. She feels this chapter of her life is proving to be the most creative and exciting, every day is an adventure full of passion, resilience and creativity.
Social Media

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Books

Jo Malone: My Story
Reviews
Jo Malone received a 5 star rating across 15 events in 2024
Agent Recommendation
"Jo Malone CBE is a captivating keynote speaker whose entrepreneurial journey is nothing short of inspiring. From humble beginnings to founding two iconic brands, Jo’s story resonates with audiences worldwide. Her resilience, creativity and passion for perfume have made her a trailblazer in business and beauty. With warmth and authenticity, Jo shares insights on branding, innovation and overcoming adversity - making her an unforgettable speaker for any corporate event."
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
"Touching, realistic and full of determination – good insights from an entrepreneur at a late stage." - News International
- 2025 - Founder of Jo Vodka
- 2024 - Launched the BBC Maestro course on "Building a Successful Brand"
- 2023 - Interviewed by Harper's Bazaar on launching Jo Loves in Australia
- 2018 - Appointed CBE for Services to the British Economy & the GREAT British Campaign
- 2016 - Author of "Jo Malone: My Story"
- 2013 - Opened the first Jo Loves store in Belgravia's Elizabeth Street
- 2011 - Founder of Jo Loves
- 2008 - Appointed MBE for Services to the Beauty Industry
- 1999 - Sold Jo Malone London to Estée Lauder, becoming Creative Director
- 1990 - Founder of Jo Malone London
How to hire Jo Malone CBE
Contact the Champions Speakers Agency to provisionally enquire about hiring Jo Malone CBE for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.