Guenther Steiner is a renowned motorsport engineer and team manager, best known for his role as the Team Principal of the Haas F1 Team until 2023. As a highly sought-after speaker, he captivates audiences worldwide with his natural leadership skills and extensive experience in the motorsport industry. Guenther gained public prominence through the Netflix series ‘Drive to Survive’ and continues to influence the sport as an expert analyst for German broadcaster RTL, French channel Canal+, and Australia’s Network 10. His journey from rallying to Formula 1 showcases his versatility and dedication to motorsport.
Guenther began his professional motorsport career in rallying, initially achieving success with Mazda before joining the independent Top Run team and later the Jolly Club organisation. His technical prowess led the team to consecutive Italian Rally Championship titles from 1994 to 1996. A move to Prodrive’s Allstar Rally Team saw him win the European Championship in his first season. Steiner's career further flourished at M-Sport, where he worked with World Champions Colin McRae and Carlos Sainz Sr. as Director of Engineering. His early career laid a solid foundation for his later achievements in Formula 1.
In 2002, Guenther transitioned to Formula 1 with Jaguar Racing as Managing Director, leading the team to a podium finish in Italy. After a brief stint with Opel, he returned to F1 with Red Bull Racing, where he was instrumental in establishing their NASCAR programme in the United States. His leadership skills shone through as he founded FibreWorks Composites, a high-tech carbon-composites company, and successfully launched the Haas F1 Team. Under his guidance, Haas achieved remarkable success, including a fifth-place finish in the 2018 World Championship and its first pole position in 2022. Guenther’s ability to build and lead teams from scratch underscores his exceptional strategic and managerial capabilities.
Guenther's achievements are a testament to his profound impact on motorsport. His 2023 book, "Survive to Drive", topped The Sunday Times bestseller list, further solidifying his reputation as a leading authority in the field. In 2024, he published his second bestseller, "Unfiltered", with a foreword written by Toto Wolff. Throughout his career, Guenther has garnered numerous accolades and is widely respected for his contributions to motorsport. His influence extends beyond the track, inspiring both his peers and fans with his resilience and innovation.
An inspiration to many, Guenther is loved for his sense of humour and straight-talking style. Highly sought-after for speaking engagements, he shares his experience on competing with top teams like Red Bull (with Christian Horner at its helm) and keeping a team motivated when not at the top. When looking to hire a passionate motorsports speaker, Guenther Steiner stands out as an expert whose insights and experiences offer invaluable lessons on leadership, perseverance, and success.
Social Media
189.3K
Books
Surviving to Drive
Unfiltered
Reviews
Guenther Steiner has received a 4.5 star rating across 19 events in 2023.
Agent Recommendation
"Guenther Steiner is an incredible speaker who brings energy, humour, and real-world lessons to every stage. As a Formula 1 team principal, he knows all about leading under pressure and building strong teams. His stories are inspiring, relatable, and full of wisdom—perfect for anyone looking to learn about leadership and resilience."
How to hire Guenther Steiner
Contact the Champions Speakers Agency to provisionally enquire about hiring Guenther Steiner for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Guenther Steiner's official speaker topics are listed below:
- Collaboration & Teamwork
- Communication
- Formula One
- Innovation
- Inspiration
- What It Is Like to Succeed in Motorsport
- Risk
- Safety
- Success
- 2024 - Bestselling Author of "Unfiltered"
- 2023 - Sunday Times Bestselling Author of "Survive to Drive"
- 2014 - Appointed Team Principal at Haas F1 Team
- 2006 - Technical Director for Team Red Bull
- 2005 - Technical Operations Director at Red Bull
- 2003 - Technical Director at Opel Performance Centre
- 2001 - Team Principal for Jaguar
- 2000 - Director of Engineering for Prodrive’s Allstar Rally team
- 1998 - Project Manager for Prodrive’s Allstar Rally team
- 1997 - Managed Prodrive’s Allstar Rally team
- 1989 - Assistant Team Manager for Top Run Srl