Greg Nieuwenhuys

Greg Nieuwenhuys is a globally recognised business leader, AI strategist and motivational keynote speaker best known for transforming major retail and outdoor brands through innovation and leadership. A 5x CEO & Chairman, Greg has built an international reputation for helping organisations embrace change, digital transformation and generative AI while inspiring audiences with extraordinary ultra-endurance achievements, including skiing down the world’s sixth-highest mountain, Cho Oyu. His unique combination of boardroom expertise and extreme adventure experience makes him one of the most compelling speakers on leadership, resilience and the future of AI-driven business.

Greg’s career began with strong analytical and strategic foundations. After working as a Research Analyst at Royal Dutch Shell in 2003, he moved into consulting as a Project Manager at OC&C Strategy Consultants in 2009, where he developed deep expertise in retail strategy, organisational transformation and operational growth. These early experiences shaped Greg’s commercially focused approach to leadership and innovation. Alongside his corporate progression, Greg developed a passion for ultra-endurance sports and mountaineering, constantly pushing his physical and mental limits. His determination was demonstrated when he successfully skied down Cho Oyu, an 8,201-metre Himalayan peak, despite suffering a broken rib during the climb. These formative experiences taught him resilience, adaptability and the importance of embracing discomfort, lessons that now sit at the heart of his keynote presentations.

Throughout his career, Greg has held a succession of high-profile executive leadership roles across international retail and sports businesses. He became CEO of Bever in 2015 before taking on the role of CEO of Outdoor and Cycle Concepts in 2019, overseeing brands including Cotswold Outdoor and Snow+Rock. In 2022, he was appointed CEO of MAMMUT Sports Group AG, where he continued driving growth, digital innovation and customer-focused transformation. In 2024, Greg expanded his influence further as Chairman of MAMMUT Sports Group AG, Chairman of Wattbike, Senior Partner at Generative AI Strategy, and Co-founder & Partner of J Curve Strategies. Widely recognised for his expertise in generative AI, Greg has worked with more than 100 B2B and B2C companies and educated over 1,500 professionals on practical AI implementation. His presentations are known for turning complex AI concepts into actionable business strategies, often incorporating live demonstrations and real-world examples that immediately resonate with audiences.

Event organisers hire Greg Nieuwenhuys because he combines elite business credibility with authentic human insight and practical transformation strategies. His keynote topics include generative AI, transformational leadership, digital innovation, ultra-endurance, business strategy and navigating uncertainty in rapidly changing markets. Greg’s sessions stand out because they balance strategic expertise with personal storytelling, helping audiences understand both the technological and human side of change. He speaks openly about fear, reinvention and resilience, enabling leaders and teams to move from uncertainty to confident action. Whether addressing senior executives, entrepreneurs or corporate teams, Greg delivers presentations that are energising, commercially relevant and immediately applicable.