Frits Van Paasschen

Bestselling author and leading business figure, Frits Van Paasschen is a highly sought after keynote speaker. He is an authority on change management, innovation and digital disruption, the latter of which is the topic of his leading book, The Disruptors’ Feast. In a hyper-connected world, Frits teaches corporate clients how to harness technology, and use it to contend with market competition. He is a transformative speaker, essential for virtual conferences and industry exhibitions alike.

With three decades of professional experience, Frits understands more than most the power corporate disruption. If your team is stuck in a rut, he will shake up the status quo enough to re-energise your business, allowing it to adapt and grow. He has served as the CEO of several successful businesses, across multiple industries, making Frits the perfect keynote speaker for corporate audiences of all professions. As the Chief Executive Officer of Coors Brewing Company, he oversaw the business’ operations, watching it thrive under his leadership. He later spent eight years as Starwood Hotels’ President and CEO, where Frits gained valuable knowledge of consumer trends and behaviour.

Frits has held executive positions in such companies as Nike, Royal DSM, Williams-Sonoma and Sonder, as well as advisory roles with BigSpring and TPG Global. Most notably, his work with Nike led Frits to travel the globe, as President of Europe, Middle East and Africa, while in Disney's Consumer Products Division he honed his understanding of finance and consumer behaviour. Starting with McKinsey & Company, Frits has carved an outstanding career working with some of the biggest companies in the world. His keynote speeches harness such experiences, communicating his knowledge and methodologies. 

While studying a Master of Business Administration at Harvard Business School, Frits was a Teaching Fellow at the Harvard Department of Economics. This role aided his presenting standard and contributed to the outstanding speeches he supplies today. His book, The Disrupters’ Feast, draws upon the economics and business knowledge he has gained throughout his career, to supply an analysis of the evolving global economy. Taking readers on a journey across the globe, the book uncovers the “forces that are disrupting the status quo”, to drive change. When booked for virtual and in-person events, Frits reflects upon the many facets of his career, to teach corporate audiences the secrets of change management.