Claire Brumby is an award-winning entrepreneur, best-selling author, and internationally respected keynote speaker who helps organisations and ambitious leaders unlock confidence, clarity and high performance in a rapidly changing world.
After surviving a life-threatening illness, Claire went on to found Scrubbys Crisps, a multi-award-winning healthy snacking brand, taking it from a kitchen-table idea to an internationally recognised FMCG (Fast-Moving Consumer Goods) product range. Her journey through the highly competitive world of FMCG, spanning brand-building, sales, marketing and strategy, gives her deep, hard-earned commercial insight. She later pitched the business on Dragons’ Den, further cementing her reputation as a credible and resilient entrepreneur. Following her exit from the brand she built, Claire now works as an ICF-trained and accredited executive coach, NLP Practitioner, and business mentor. While she has a specialism in the food industry, Claire’s work spans multiple sectors, and she is passionate about helping start-ups and entrepreneurs unlock their potential. She delivers bespoke coaching programmes, group mentorship, and tailored consultancy, empowering clients to build sustainable businesses and enjoy fulfilled lives.
Claire is also the author of the best-selling book, 'The Winning Mix: Launch & Grow Your Food Business Without Selling Your Soul', which has helped entrepreneurs across the UK and worldwide, and was shortlisted in the prestigious Business Book Awards. In 2026, Claire will release a new leadership book, 'Forget Normal - I Want Magic: The 5 Rules of Leadership', distilling her experience as an entrepreneur, coach, and speaker into a practical guide for ambitious leaders. Beyond business, Claire is a committed open-water marathon swimmer, having taken part in an English Channel relay, and regularly swims in near-freezing conditions - a personal testament to her belief in stretching limits and redefining what’s possible.
Claire is the creator of the MAGIC Framework™ - Mindset, Awakening, Gumption, Intuition and Charisma, a modern leadership model designed to help organisations move beyond outdated, patriarchal and control-led ways of working. Her work reflects a growing shift in leadership: one that values intuition alongside strategy, human connection alongside performance, and courage over compliance. Claire brings lived business experience to the stage with warmth, honesty and infectious energy. She speaks not only as a founder and commercial leader, but also as a woman, wife and mother of three, sharing powerful lessons on resilience, confidence and growth that resonate across industries and seniority levels.
Claire Brumby's official speaker topics are listed below:
Forget Normal – I Want Magic
The New Rules of Leadership for a Changing WorldThe MAGIC of High Performance
How Mindset, Intuition and Courage Drive ResultsLeading Beyond the Spreadsheet
Why Intuition Is the Missing Link in Modern LeadershipGumption: Getting Out of Your Own Way
Confidence, Courage, Personal Power and Self-LeadershipPerformance with Purpose
How to Achieve More Without Burning OutBreaking Old Patterns
Mindset Shifts for Change, Growth and ResilienceFrom Brand to Belief
Building Businesses, Teams and Cultures That Last
Official Feedback from In-Person & Virtual Events
“Claire delivered an absolutely inspiring session for our team at Bene. Her energy, insight, and personal stories as an entrepreneur, author, and former pro swimmer captivated everyone in the room. She encouraged us to think differently, challenge ourselves, and approach the year ahead with confidence and purpose. The team left feeling motivated, energised, and ready to make things happen – Claire is truly exceptional at connecting with her audience and leaving a lasting impact!! We would love to see you again, Claire." - Emily, Communications & Sustainability Manager, UK & Ireland
“Working with Claire has been amazing. Our initial contact, the pre-conference briefing and the actual conference delivery was all very professional. The presentations were engaging for our varied audience and the feedback from all the delegates was very positive. Thank you, Claire, for helping our event to deliver its objectives." - Kate, Secretary, UK Lawn Care Association
"Thank you for attending the Charity Dinner as a keynote speaker. Your valued contribution made the event extremely enjoyable and you were a huge success with the delegates. I greatly appreciate your support and invaluable contribution to this worthy cause." - Kamlesh, Managing Director, Sterling Finance
"Claire delivered a fantastic keynote speech at our annual training day. It was really inspiring to learn about her journey, and she openly shared the lessons that she has learnt along the way. She provided practical tips for us on building our business as a whole and our careers as individuals. I can thoroughly recommend Claire as a professional motivational speaker." - Marie, Managing Partner, Richard nelson LLP
"Claire attended our event and was exactly the breath of fresh air we needed; it was a brilliant way to celebrate our programme. She was engaging, emotive and inspirational, leaving all our guests feeling empowered by the end of the session. I am so pleased that we chose to go with Claire, everything she said resonated with someone, and she really brought the key topics to life. An hour with her is not enough, Claire has so much to offer, and we would definitely want to see her again. a huge thank you from all of us." - Charlotte, ASDA
"We recently had Claire join us to share her very personal and authentic story as part of a motivational team day. Claire’s raw honesty connected with the audience and inspired the tone for the offsite with my management team. Claire ran an exercise with the team and then presented her inspirational Keynote which she tailored to our overall purpose; to enable high performing team play. I would highly recommend Claire as an engaging, funny and sincere motivational speaker." - Virgin Media O2
"I thought it was one of the best sessions, great to get an outside voice. Claire gave a lovely mix of professional and personal examples of challenges she faced and how she dealt with them. I particularly liked her “brag file”. She speaks very naturally and with such passion that it did bring tears to my eyes!" - Lucinda, National Account Manager, Kellogg Company ROI
"I found Claire’s session really useful. To hear from an external speaker was refreshing and Claire’s background and how she overcame the challenges she has faced, both professionally and personally, were really inspiring. Claire also shared some practical tips that help create the foundation for a positive mindset which I will be sure to implement myself." - Niamh, Category Manager, Kellogg Company ROI
"I thought hearing about Claire’s experience was very inspiring and also relatable. It was great to be hearing about resilience and a positive mindset from a businesswoman, as well as someone who is into extreme sports and also just from her perspective as a woman and a mother. As she was talking, what really resonated with me was who you surround yourself with (are they giving positive energy out or taking your energy from you) and how you want to show up to others. I’m sure there was a different message and take out for everyone because Claire’s talk was very thought-provoking." - Sarah, General Manager, Kellogg Company ROI
"As part of our Company Conference to both celebrate 2022, we ran behaviour sessions to help set our team up for success and to Thrive in 2023. As part of my session, Claire join me to facilitate “The Power of a Positive Mindset” stage, both Claire’s business and life experiences resonated and engaged with our audiences as both were very much related to our business, and given we ran the session four times in the afternoon, each session Claire captured their full attention! and I couldn’t have been happier with how these sessions went on the day, Many Thanks Claire." - David, Head of Field Sales, Kellogg Company ROI
"Our team thoroughly enjoyed listening to Claire's inspirational and motivational story. Many of the team could relate to the challenges and found 'Claire's Diamonds' provided useful and practical advice to help in business and in life." - Sean, Fine & Country
"Everyone really enjoyed Claire's speech! She was super interesting and her story is inspiring. Overall really enjoyed having Claire come along! Please send her our thanks" - Shalini, HR and L&D Advisor, Langham Hall UK Services LLP
"Claire delivered an inspiring speech for Amazon's UK 3P internal event, Women's Away Day. The speech consisted of Claire's life story and survival through difficult times, and how she overcame those, resulting in interesting audience engagement Q&A. Out of the 6 sessions we had on the same day, 1 in 5 of our attendees said that Claire's speech was their favourite session on our event. Thank you, Claire!" - Hanna, Amazon
"What a great talk from Claire this week to celebrate International Women's Day. Claire had the workforce fully engaged for the hour session; this woman has such an amazing & inspirational story to tell. Claire talked us through her life journey and lessons which have been learnt along the way. The team very much loved Claire's very wise 'Claire's Diamonds' 'Innovation plus positive disruption = the best chance of success'. Amazing woman! Thank you, Claire" - Kerry, Dairy Consumer Foods
"Wow! - Inspiring! - Outstanding presentation! - What a powerful story. These are just a few of the messages we recently had from a presentation Claire did for us at one of our annual sell-out events... Over the last five years, I have had the pleasure of working closely with Claire on her journey to becoming a powerful, knowledgeable, inspirational professional speaker and coach in her own right. It's been a genuine privilege to see her grow and develop as a coach and business speaker. Claire's incredible back story is delivered with style, passion, intelligence and relevance. Her pace, content and key messages are all delivered professionally and most importantly with the audience in mind. If you are looking for a professional, inspiring, qualified business speaker for your business event, expo or conference I highly recommend you get in touch with Claire Brumby. We will most certainly be inviting her back. Highly recommend" - Ian Dickson, Speaker & Coach
"Claire’s story of choice, chance and change was very inspirational and motivating for the team. It certainly met with our brief and I highly recommend Claire and Champions!” -Nick, Oakwood Merchandising
“Would definitely recommend Claire to any business wanting a motivational speaker. Claire’s story is based around her own personal journey so was very credible and came from the heart. Claire is an inspiring speaker who left us with a lot of food for thought” -Deborah, Arla Foods
“Doncaster Chamber invited Claire Brumby to speak about ‘The Terrifying Lows and Ecstatic Highs of Creating a Hugely Successful Food Brand’ at a well-attended Women in Business lunch. She was entertaining and gave an honest yet humorous account of how she grew her healthy snack food brand by being “disruptive” to get recognised. Guests described Claire as “inspiring” and “amazing” and appreciated her encouragement with their own business ventures.” - Rebecca, Doncaster Chamber
"Claire was amazing. Very inspiring, very knowledgeable, realistic, honest. It was a good day! Learned a lot". - Simon, Accelerator, part of London Metropolitan University
"A huge thank you to Claire. Her journey is a story of inspiration, determination and resilience told with passion and enthusiasm, very engaging and thought provoking." - Jonathon, & Doncaster Chartered Management Institute
"We invited Claire to come and speak at one of our seller events to our food producers and we're thrilled we did. Claire manages that rare feat of delivering a talk that is both inspirational and practical, which was ideal for our audience of small food businesses. Like any great talk it left us all with a fresh perspective, new ideas and renewed energy for our businesses." - Katie, Founder, Yumbles
"Claire is such an inspirational speaker and coach. She brings so much energy to every talk she does, sharing her experience as a business owner herself but also from her years of coaching other entrepreneurs. She inspires, motivates and uplifts our audience after each talk and it’s such a joy to work with her. I would 100% recommend her!" - Jess, Events Manager, Enterprise Nation
Once again, a huge thank you from all of us for today. It was a brilliant way celebrate our programme and really inspired so many women who attended today. I am so pleased that we chose to go with you, everything you said resonated with someone and you really brought the key topics of the feedback we'd had to life. - Charlotte, Equality, Diversity and Inclusion Manager, ASDA
"Claire's inspirational presentation was the perfect end to a sales conference. I left feeling inspired, exhilarated and ready for anything.” Fantastic to hear from someone who has built a business from a dream and a gut feeling and harnessed the learnings along the way to guide and inspire others.
“Very inspiring, how she fought back from illness and debt the way she did, and being able to build a business on the back of it was so impressive."
"Really good few hours and gave me plenty of food for thought."
"An impactful yet very relatable, humble lady who followed her dream; meeting Claire will help drive me to achieve goals both in my personal life & in business."
"I found the presentation from Claire inspiring and helpful."
"It was great to hear her journey and the challenges she faced and overcome."
"Also Claire has given us food for thought on how to drive our brand awareness which has challenged our way of thinking."
“Inspiring, resilient and heart-warming.”
"Thank you, Claire, for speaking at our recent event ‘KTP Yorkshire: Collaborate to Innovate’, you really inspired the crowd and got people thinking! Claire has been a pleasure to work with, really listened and understood the brief and made sure we were happy with everything, well in advance of the event. This scoping exercise really helped deliver a fantastic session which has had 100% positive feedback. If you are looking for a professional speaker, who can hold an audience’s attention and deliver with a little humour and sense of realism – Claire is your lady. Absolutely brilliant! Thank you again." - Michelle, Leeds Beckett University
"I can't thank you enough for being a keynote speaker at the HUB network. Your presentation was absolutely fantastic and provided our guests with such valuable and insightful content. It was a real hit!" - Charlotte, Kao Salon Division, KPSS UK Ltd
"Attended Claire’s seminar at ASDA house as part of the allyship programme. Was so inspired to go after what I want and step out of my comfort zone. Claire reminded me that even when you fell you do not have a choice, you certainly do. I took control of my life again, created my A/B/C goals and within 3 weeks I have moved to another city with a promotion and trust me I’m raring to go. It’s time to focus on me – my career and my health and what’s truly important. I remind myself daily of Claire’s words, what do I want my history to say? Can not thank Claire enough!" - ASDA
"Claire brought an infectious enthusiasm to her role as a guest speaker in Breathe's recent webinar on effective and communicative management. Her insights were both practical and inspiring, leaving attendees with actionable strategies to improve their managerial skills. Brumby's passion for fostering strong workplace communication made the session really engaging. Claire is a pleasure to work with." - Amy, Content Marketing Manager, Breathe HR
"Claire was an engaging and relatable speaker that was well received by our professional installer network. The attendees went away feeling energised, inspired, and ready to unleash their power!" - Andy, Commercial Director, Evergreen
"Thank you, Claire, for sharing your incredible journey! Your resilience in the face of adversity is truly inspiring, and the strength and confidence you exude are nothing short of remarkable. The way you openly share your story to uplift and empower others is both humbling and deeply impactful. Thanks again!" - Tiffany, Program Manager, SHL
- 2026 - Releasing 'Forget Normal – I Want Magic'
- 2025 - Motivational Speaker at global events for Asda, Bupa, and Kellogg’s
- 2021 - Best-selling author of 'The Winning Mix: Launch and Grow Your Food Business Without Selling Your Soul'
- 2016 - Performance Coach and NLP Practitioner, accredited by ICF
- 2016 - Public Speaker, keynote appearances for corporations and conferences
- 2016 - Mentor at Virgin StartUp for business entrepreneurs
- 2016 - Contributor for Fresh Hospitality magazine
- 2014 - Founder of Scrubbys Crisps, featured on BBC's "Dragons' Den"
- 2014 - Tasting Judge for The Quality Food Awards
- 2012 - Founder of Scrubbys Crisps, launched a multi-award-winning healthy snack brand
- 2010 - Entrepreneur of the Year in UK Midlands region
- 2010 - Food Entrepreneur creating a successful, healthy crisp business
How to hire Claire Brumby
Contact the Champions Speakers Agency to provisionally enquire about hiring Claire Brumby for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.