Amy Brann is a leading authority on applying neuroscience to business performance, helping organisations move beyond theory to measurable impact. As a trusted advisor to global brands such as EY, Twinings, Haleon, government agencies and more, Amy translates cutting-edge brain science into practical strategies that alter the way individuals think, lead, and collaborate.
Founding Synaptic Potential in 2003, Amy created an organisation that facilitates leaders hoping to maximise their performance. Backed by science, her approach helps clients unlock the full capabilities of their brains, giving them the power to create tangible solutions in both a personal and business sense. As a result, she has had the opportunity to partner with The Wales Centre for Behaviour Change, collaborate with the Møller Institute at the University of Cambridge in delivering leadership programmes, lead neuroscience sections of MBAs, and Sports Directorship at Manchester Metropolitan University and the Diploma in Sports Leadership run by the UN.
The acclaimed Author of three books, "Make Your Brain Work", "Neuroscience for Coaches", and "Engaged", her books focus on ways to improve brain performance and engagement by applying the principles of neuroscience & behavioural science to business. Her insights have been featured in the Harvard Business Review, The Guardian, BBC and The Observer.
Named as one of HR's Most Influential Thinkers, Amy's impact at the intersection of science and performance is evident in her incredible work. Her ability to make complex science engaging, humorous and actionable gives her audiences that rare 'lightbulb moment' - shifting their approaches to work immediately. With keynotes that go beyond inspiration, Amy equips leaders, teams, and individuals with agility, innovation and productivity to perform at their peak, without burning out. For organisations seeking to future-proof their people, elevate leadership, and unlock potential, Amy is the perfect addition to a multitude of events with her unique ability to connect across a variety of audiences.
Social Media
Books
Engaged: The Neuroscience Behind Creating Productive People in Successful Organisations
Make Your Brain Work: How to Maximise Your Efficiency, Productivity & Effectiveness
Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Coaches
Amy Brann's official speaker topics are listed below:
Unlocking Whole Brain Potential™ for Leaders to Deliver Sustainable High Performance
- Modern workplaces are brilliant at setting ambitious goals — yet the way most teams work makes those goals harder to reach. The result is smart people working harder but achieving less, trapped in cycles of overload, distraction, and diminishing returns. In this powerful keynote, Amy Brann reveals how to unlock Whole Brain Potential™ so leaders and teams can achieve high performance without burnout. Drawing on two decades of applied neuroscience, she shows how to optimise the brain’s natural systems for focus, decision-making, and strategic clarity. Participants learn how to reduce cognitive drag, prevent decision fatigue, and embed new habits that make excellence repeatable. With practical strategies for managing mental energy and building brain-friendly environments, Amy gives leaders a blueprint for cultures where performance and wellbeing reinforce each other. Audiences leave inspired and equipped to design wiser ways of working that deliver stronger results — and feel better while doing it.
Unlocking Whole Brain Potential™ for Leaders to Deliver Sustainable High Performance
- Modern workplaces are brilliant at setting ambitious goals — yet the way most teams work makes those goals harder to reach. The result is smart people working harder but achieving less, trapped in cycles of overload, distraction, and diminishing returns. In this powerful keynote, Amy Brann reveals how to unlock Whole Brain Potential™ so leaders and teams can achieve high performance without burnout. Drawing on two decades of applied neuroscience, she shows how to optimise the brain’s natural systems for focus, decision-making, and strategic clarity. Participants learn how to reduce cognitive drag, prevent decision fatigue, and embed new habits that make excellence repeatable. With practical strategies for managing mental energy and building brain-friendly environments, Amy gives leaders a blueprint for cultures where performance and wellbeing reinforce each other. Audiences leave inspired and equipped to design wiser ways of working that deliver stronger results — and feel better while doing it.
Entrepreneurial Agility: Thriving Through Change and Uncertainty
The pace of change has outstripped most people’s capacity to keep up. Disruption, uncertainty, and shifting expectations leave many teams reactive and risk-averse when they need to be adaptable and opportunity-focused. In this energising keynote, Amy Brann equips audiences with the mindframes and habits of Entrepreneurial Agility - a science-based approach to staying flexible, creative, and resilient in the face of uncertainty. Using insights from neuroscience and behavioural science, she demonstrates how to reposition challenge as fuel, train the brain for adaptability, and build routines that sustain performance through turbulence. Attendees learn how to lead themselves and others through change with confidence, curiosity, and composure - turning disruption into a springboard for innovation and growth.
Make Your Brain Work: Transforming Team Potential into Performance
In a world of constant noise and competing demands, cognitive overload has become the hidden productivity killer. People feel distracted, exhausted, and reactive - even when they care deeply about their work. In this practical and inspiring masterclass, Amy Brann gives individuals and teams the manual their brains never came with. Blending neuroscience, behavioural science, and high-performance insights, she translates complex research into simple, actionable shifts that immediately improve focus, energy, and engagement. Participants discover how to manage attention, control stress, and make smarter decisions under pressure - all while maintaining the clarity and composure that drive exceptional results. The session empowers teams to take back control of their thinking, break free from burnout cycles, and create the mental conditions where engagement and innovation flourish.
Evolve: Embedding the Human–AI Advantage
AI is changing the way we work faster than the human brain can adapt. Many teams feel uncertain, anxious, or resistant, missing the opportunity to combine machine intelligence with uniquely human strengths. In Evolve, Amy Brann shows how neuroscience can close that gap - teaching leaders and teams to rewire their thinking for an AI-powered world. Participants learn how the brain responds to technological change and how to build cognitive flexibility, curiosity, and confidence to thrive alongside AI. Through her Human–AI Collaboration Intelligence (CQ) framework, Amy helps organisations identify when to lean on AI and when to amplify empathy, ethics, and creativity - the skills that set humans apart. This keynote transforms fear into curiosity, resistance into readiness, and uncertainty into innovation. It’s a roadmap for thriving together - human and machine.
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
“Amy did a fireside chat and answered questions that we had prepared and sent to her in advance as well as taking questions from the audience. We had a lot of positive feedback from the group about her advice on this topic and I personally really liked this style of speaking because the audience were a lot more involved and engaged when their own questions were being answered. It meant that the talk was very targeted to our group and it was a good opportunity to get your own questions answered by a professional.” - Riona, Astrazeneca
“Amy's method of presenting brings a witty, highly-informative, and engaging presence. She truly understands her audience and is attentive to make her content relevant and exceedingly relatable to those in the room. The time flew by and was a pleasure to listen and learn from. One of the few presenters where even we were hooked listening to!” - Sam, Production Crew, Firebird Events Ltd
“In the most lively and energetic way Amy has helped us understand how our brain can prevent us from reaching our full potential and has given us some practical ways to overcome this. Very insightful and stimulating.” - Rob, MD, CEO, Recordati S.p.A
"Every single sentence was a nugget of gold. I've got pages of notes. We couldn't have asked for more." - Hodl, Global Head of Learning & Development, Haleon
“I wanted to take a moment to express my gratitude for your keynote speech at our recent Global Innovation & Development Summit. Your insights on unlocking the brain’s potential were truly enlightening and left a lasting impression on me and many others in the audience. I especially appreciated your involvement from the planning stage onwards, your ability to captivate the audience with your enthusiasm and the examples you shared were highly relevant and inspired us to apply the learnings immediately, both in our business and personal lives.” - Matthias Müller, MD MSc
“It was a huge success from reading some of the feedback comments that have come through. Thank you so much Amy.” - Ayesha Khan, Consultant People Advisory Services, EY
“The session today really helped identify where we have some things to clarify and to work on in the coming weeks… appreciate you tailoring so much of the content to our situation.” - James Cockin, EMEA Head of Employee Communication & Engagement, Citi Bank
“It was great to meet you and I truly believe that your presentation was outstanding and an "eyes opener"”. - Ugo Bonaugurio, Chief of staff, BNP Paribas
“Your session was highly informative and significantly enhanced the overall value of the event. I sincerely appreciate the time and effort you dedicated to sharing your expertise with the attendees. Your contribution was instrumental, and I am confident it provided valuable insights that will have a lasting impact.” - Alexis Mourot. Président du Directoire, Chief Executive Officer, Christian Louboutin
“Your session was amazing, we have had such fantastic feedback! Thank you so much for being a part of the event.” - Beth Beeson, Urban Land Institute
“I thought your session was fabulous and fascinating! I have had lots of positive feedback from the team so thank you for joining us.” - Sarah Riding, Partner Gowling
- 2026 - Delivering a neuroscience leadership programme for the UN
- 2025 - Featured in the Harvard Business Review
- 2023 – Included on HR Most Influential Thinkers list
- 2022 - Published Neuroscience for Coaches (3rd edition).
- 2020 - Published Make Your Brain Work (2nd edition).
- 2019 - Became a LinkedIn Learning Instructor.
- 2019 - Joined Møller Institute as an Associate.
- 2018 - Became a Governor at The Croft School.
- 2016 - Published Engaged.
- 2013 - Published Make Your Brain Work.
- 2013 - Partnered with Wales Centre for Behaviour Change.
- 2012 - Published Neuroscience for Coaches.
- 2011 - Became a Keynote Speaker.
- 2009 - Launched the Neuroscience for Coaches programme.
- 2005 - Became Contract Lead Coach for Europe.
- 2003 - Founded Synaptic Potential.
- 2003 - Became a Training Specialist for IFMSA.
How to hire Amy Brann
Contact the Champions Speakers Agency to provisionally enquire about hiring Amy Brann for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
