Alison Edgar

Managing Director of SMASH IT! Training, Managing Director of Sales Coaching Solutions & Best-Selling Author



SMASH IT!: The Art of Getting What YOU Want

SMASH IT!: The Art of Getting What YOU Want

Secrets of Successful Sales

Secrets of Successful Sales

How to hire Alison Edgar

Contact the Champions Speakers agency to provisionally enquire about Alison Edgar for your event today. Simply call a booking agent on 0207 1010 553 or email us at [email protected] for more information.

** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.

Start-up Mindset to Create Innovative Teams

The people who are most successful are always the ones who look at their work like it is their own business. When they wake up on a Monday morning they don’t dread going to work. They don’t shut down after a setback. They are always looking for new ways to work more efficiently. Alison inspires teams and provides new ways of thinking based on her years of experience working with some of the world’s leading entrepreneurs.


  • Delegates will develop a new mindset, perfect for implementing innovative ideas
  • New ways of tackling problems head-on, creating an intrapreneurial mindset
  • An understanding of why it is important to set achievable goals and objectives

SMASH IT! The Art of Getting What YOU Want

All successful leaders recognise that it is the people that make their team thrive. When we don’t value our team members, they don’t value the organisation, and in turn, you see an upturn in absence, churn rate, and demotivation.

Based on her newly released book by the same name, this talk inspires individuals to take control of their own lives which manifests itself into their work lives. This session allows the people that make your organisation a success to understand the role they play in the wider team, and the impact personal motivation has on the success of the company.

There is no better way to motivate staff than by aligning their personal and professional goals. Not only does this talk inspire the workforce, but pinpoints your organisational pain points to create a positive thriving environment to foster innovation and embrace change.

The Three What’s Every Business Needs

During this session, Alison draws on her years of experience working with businesses across the globe as 'The Entrepreneur's Godmother' by analysing what the top performers do on a day-to-day basis to remain in the 1%.

Alison highlights the benefits of behaving like an entrepreneur inside of an organisation by using her 'What Would I Do if it was My' methodology. 


  • What would I do if it was my first day? Looking at mindset, embracing change, and importance.
  • What would I do if it was my granny? Teaching employees the DISC methodology to understand how to interact with individuals who don't behave in the same way as them.
  • What would I do if it was my business? Understanding why every member of the team is important, understanding productivity and how to enhance it, ultimately knowing the impact they have on the wider organisation.

By encouraging entrepreneurial thinking, leaders can feel safe in the knowledge that their business is thriving and innovating in the way that it should.

Alison Edgar’s Big Balls

When you allocate a task to a team member, can you be safe in the knowledge that it is going to get done? Do you find yourself checking in frequently to ensure the team member has it under control? More often than not, this occurs within organisations, meaning that either tasks are left and deadlines are missed, or leaders are spending too much time micro-managing, resulting in poor relationships and a lack of autonomy.

What if you could solve these issues by implementing a simple prioritisation technique within your organisation? By implementing Alison Edgar’s Big Balls, we can work together to help your team to understand what is important, why it is important, and ultimately help you to loosen the reigns on your team and give you or your leadership more time to enhance the organisation.

"Alison worked with the Senior Leadership Team on her intrapreneurship methodology. I loved Alison’s drive. It made the session really engaging and helped keep everyone’s energy levels up!" - Senior Leader, Discovery Inc

"I first met Alison Edgar at The Reach, Women in Leadership Summit where she was the closing speaker. Her talk was motivational and educational, which made her a perfect fit to work with the leadership team at Sky Betting and Gaming. She didn’t disappoint, the room was fully engaged with her session. Her delivery style is packed with humour and energy, which rubs off on everyone in the audience. She provokes thought and we are still using her techniques and talking about things Alison covered in the session. She is a pleasure to work with and I would highly recommend engaging with her to invigorate your team" - Karen, SkyBet

"Alison is a speaker who doesn’t just spout her life story as many others do. She has a great balance of personal anecdotes combined with knowledge and practical skills the team can implement straight away" - Chloe, Alpha LSG, Thomas Cook OMG! Event

"To say that I learned something is a slight understatement, it was a completely eye-opening experience and one that I would not hesitate to say has changed my outlook on “company life”. Although I am not out day-to-day selling, so much that I learned will be put to use within my sales support role" - BigChange

"Alison hosted a workshop at our Women in Sales Summit and was a fantastic asset to the event. Alison’s session was oversubscribed with a standing room only. She was a breeze to work with and I look forward to working with her at the next Summit" - Isabella, Women in Sales Summit

"After much research, we found Alison Edgar via Linkedin... she was the keynote speaker for the first event in the Middle East of its kind, teaching intrapreneurship to business owners and professionals in Kuwait. We were extremely happy and have rebooked her to deliver another event" - Madlen, Integrated Vision Institution of Training and Consulting 

"After the session, I felt that everyone in the group started to become more confident in their plans or started to see what they had to work on to 'get what they want' both in their personal and work life" - WHSmiths 

"Alison is a speaker who doesn't just spout her life story as many others do. She has a great balance of personal anecdotes combined with knowledge and practical skills" - Alpha LSG