Alison Edgar MBE is renowned for her expertise in change management and building successful relationships. An industry thought leader in behavioural psychology and goal setting, Alison has authored two Amazon best-selling books, SMASH IT!: The Art of Getting What YOU Want and Secrets of Successful Sales, and is now hired as a keynote speaker to share her expertise in enhancing performance. Covering topics such as Alison Edgar’s Big Balls, Start-up Mindset to Create Innovative Teams, and Imposter Syndrome, book Alison today for an engaging speech.
Beginning her career as a Front Office Manager for Seymour Hotels of Jersey, Alison began forging her expertise in enhancing performance and teams. She later went on to become the Executive Manager of Welcome Hotels & Restaurants and the Front Office Manager for Radisson before starting a successful 20-year career as a top performer in corporate organisations. Currently, Alison is the Managing Director of SMASH IT! Training, with whom she offers unique solutions to coaching and workplace executive training.
Outside of her work as a coach, Alison is also the author of two best-selling books, sold in major retailers such as WHSmith, Waterstones, and Blackwells - having been recognised as one of WHSmith's Top Ten Business Books and one of the Top 10 Business Books Written by a Woman by the Independent. Alison has been a Small Business Expert and contributor for the BBC, and a Judge for the Great British Entrepreneur Awards. She has also acted as a Volunteer Mentor for StartUp Britain, an Export Mentor for the Independent Export Advisor, a Mentor for The Aspire Foundation, a Judge for Young Enterprise UK and a Governance Panel Member.
Crowned as ‘The Entrepreneur’s Godmother’, Alison is a favourite as a motivational speaker or executive coach, helping business leaders and executives to think outside the box and achieve peak performance. An expert in professional development, Alison has a five-star clientele, previously booked by companies such as EasyJet, The Discovery Channel, and the NHS. Most recently, in 2023, Alison is starring in a new business TV show, Ready Set StartUP, being aired on Amazon Prime UK & US.
Honoured as one of the few women to be awarded an MBE in 2020 for her services to entrepreneurship and business, Alison’s knowledge is highly credible, and she is guaranteed to leave an impression on audiences of all kinds. Twice named as one of the UK’s Top Ten Business Advisers, book Alison Edgar MBE today for an informed speech that will motivate audiences of all kinds.
How to hire Alison Edgar
Contact the Champions Speakers Agency to provisionally enquire about hiring Alison Edgar for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Alison Edgar's official speaking topics are listed below:
Navigating Change for Peak Performance:
Thriving Amidst Organisational Evolution -
Change is inevitable, but success amidst change is not. It can be daunting, especially for those who fear it, but it doesn't have to be a roadblock to success. In this transformative session, Alison Edgar MBE guides participants through the process of overcoming the challenges associated with change, including change fatigue and friction within the organisation, and teaches delegates how to embrace it as a catalyst for growth. Drawing from her own experiences, including her decision to cut ties with a company that refused to embrace change and subsequently lost market share, Alison offers invaluable insights into the consequences of resisting change and the power of adaptation. Through compelling anecdotes and practical techniques, attendees will learn how to confront their fear of change, unlock their potential, and seize opportunities for personal and professional development. From navigating changes in roles and responsibilities to adapting to shifts in organisational structure, this presentation equips individuals and teams with the resilience and adaptability needed to thrive amidst uncertainty. By reframing change as an opportunity rather than a threat, participants will discover how to leverage it to propel themselves and their organisations towards greater success.
Building High-Performance Teams:
Fueling Success Through Trust & Communication -
Great teams are built on a foundation of trust, communication, and collaboration. In this transformative presentation, Alison Edgar MBE explores the key components of high-performance teams and how leaders can cultivate an environment where trust thrives and communication flows freely. By fostering a culture of openness, respect, and shared goals, attendees will learn how to unleash the collective potential of their teams, driving innovation, productivity, and bottom-line results. From building stronger relationships to communicating effectively, this session provides actionable insights for creating teams that consistently deliver excellence.
Conquer Anxiety, Achieve Goals & Find Balance:
In today's fast-paced world, maintaining well-being is essential for personal, professional and organisational success. In this empowering presentation, Alison Edgar MBE shares practical strategies for managing stress, setting meaningful goals, and achieving work-life balance. With a keen understanding of the stresses and strains of modern work life, Alison shares practical strategies for managing stress, setting achievable goals, and reclaiming balance. Drawing from her own experiences as well as psychological insights, she offers actionable tips tailored to address the unique pain points of those struggling with well-being in their professional or personal life.
Elevating Customer Service:
Cultivating Relationships That Drive Loyalty -
Exceptional customer service is the cornerstone of brand loyalty and business success. In this engaging presentation, Alison Edgar MBE shares insights and strategies for elevating the customer experience and fostering lasting relationships. Through real-world examples and interactive exercises, attendees will discover how to exceed customer expectations, resolve issues with empathy, adaption and professionalism, and build a customer-centric culture within their organisation. From frontline staff to senior leaders, this session equips participants with the tools and mindset needed to create memorable customer experiences that drive loyalty, retention, and advocacy.
Igniting Sales Excellence:
Energising Your Team for Peak Performance -
In today's competitive marketplace, sales excellence is non-negotiable. In this dynamic presentation, Alison Edgar MBE shares proven techniques for motivating and inspiring sales teams to achieve peak performance. Drawing from her extensive experience working with high-profile brands, and leading entrepreneurs, she reveals the mindset, strategies, and behaviours that drive sales success. From setting ambitious goals to overcoming objections and closing deals, attendees will gain actionable insights to elevate their sales game and outperform the competition. Whether you're a seasoned sales professional or new to the field, this session provides the tools and inspiration needed to achieve breakthrough results.
Women's Empowerment in the Workplace:
Breaking Barriers, Achieving Balance -
Despite strides forward, the glass ceiling remains a reality for many women in the professional arena, impacting career advancement and well-being. In this inspiring presentation, Alison Edgar MBE champions women's empowerment and shares strategies for overcoming obstacles, achieving balance, and reaching professional goals. Drawing from her own journey, navigating a high-flying sales career, while juggling the ever-demanding responsibilities of motherhood and caregiving for her elderly-disabled parents, she offers practical advice for overcoming challenges, advocating for oneself, and fostering a supportive network, while still achieving your goals and finding harmony in such a demanding world. Whether you're a seasoned professional or just starting your career, this session provides the inspiration and tools needed to break barriers and thrive in the workplace.
Personal Branding for Professional Success:
Craft Your Identity, Elevate Your Career -
In today's competitive job market, personal branding is essential for standing out and advancing your career. In this enlightening presentation, Alison Edgar MBE shares strategies for building a compelling personal brand that resonates with employers, colleagues, and clients. From defining your personal goals to leveraging social media and networking opportunities, attendees will learn how to cultivate a powerful personal brand that opens doors and accelerates career growth. This session provides practical tips and insights for building a brand that sets you apart from the crowd.
Embracing Neurodiversity:
Unleashing the Power of Unique Perspectives -
Neurodiversity presents a wealth of untapped potential in today's workplaces, yet many organisations struggle to recognize and leverage it fully. In this enlightening presentation, Alison Edgar MBE demystifies neurodiversity and explores how embracing different ways of thinking can drive innovation and organisational success. Drawing from her own journey as a dyslexic best-selling author and entrepreneur, Alison intimately understands the hurdles faced by neurodiverse individuals in the professional sphere. Through heartfelt storytelling and practical insights, she reveals the superpowers and vulnerabilities faced in neurodiversity, providing attendees with a deeper understanding of its nuances. From creating inclusive environments to leveraging diverse perspectives for problem-solving, this session empowers organisations to tap into the talents of all their team members and drive sustainable growth.
Official Feedback from In-Person & Virtual Events:
Feedback from In-Person Events:
"Alison was amazing! The feedback was really great and everyone really enjoyed her high-energy talk. Totally professional and on message! Thanks a million!" - Merck
"Alison is knowledgeable, practical and very entrepreneurial, so when we had an event where MetLife needed a speaker I didn’t think twice to recommend her as I knew she would be able to deliver the best virtual, yet interactive session for our 500 women salesforce. Overall Alison is a pleasure to interact, work and learn from and I look forward to working with her again soon" - MetLife
"Alison was a keynote speaker at our Women in Business event. Wow. Amazing. So much energy and so many powerful messages delivered on the day. What really stood out is how relatable Alison is. I 100% recommend" - St James Place
"Alison and her team were terrific! They took the time to ensure they fully understood our needs and what we wanted to achieve from our event! Alison is hands-on and passionate about what she does and was a wonderful speaker! Thank you so much!" - Ebury
"Alison was a keynote speaker at our All-staff event day. Alison captivated the team with her energy and compelling message. The whole presentation was motivational and meaningful to everyone in the room. Alison and Jaz were open and helped to deliver a presentation tailored to our staff. We look forward to working with you again in the future." - Hertfordshire Community NHS Trust
"Alison was an incredible speaker to work with who really engaged and energised the room. I would highly recommend her for any event." - Specsavers
"We invited Alison to speak at an awards event for NHS staff. She was professional, well organised and reliable. Her presentation was engaging, entertaining and moving! She inspired us all and helped us to think constructively about how we can achieve our ambitions. Would definitely recommend Alison for future events!" - NHS Solent Trust
"From start to finish, working with Alison was an absolutely pleasure and joy. It can often sound like a cliche, but she is truly inspirational. This very clearly came across in the session that she provided to members of the team on her bestselling book, SMASH IT! What was great was that Alison worked with me to ensure that the session took account of the context within which we were working at the time, with the aim of supporting staff through difficult times and periods of change. The feedback from those who attended was more than positive and it was quite clear Alison had had an impact on all of us, in different ways." - NHS England
"Alison talks about her Big Balls and boy does she have them! We hired Alison for our keynote slot at our event and would absolutely recommend her. She delivered her presentation with personalised touches and a kick-ass attitude that not only got the attendees in our room buzzing but also inspired the digital attendees. It was a pleasure to work with Alison and her team." - Louis Vuitton Moet Hennessy Group
"Alison was extremely professional, friendly and engaging - I would highly recommend" - Porsche
"Alison Edgar MBE's keynote speech on 'SMASH IT! with Intrapreneurship' at our event for the Polish government was powerful. She was incredibly easy to work with, kept to time well, met the brief, and went above and beyond to keep the circa 10,000 viewers engaged and motivated." - Sebastian, Chairman of the Board
"Alison was so engaging and inspirational in her approach on stage, immediately capturing the attention of her audience." - WHSmith Travel
"During the event, Alison’s energy and passion were there for all to see. The content really resonated with the team and they were able to connect it to real-life work and home situations. Alison has some great stories and her engaging and funny delivery style made the team feel right at home. I would highly recommend Alison if you are looking to inspire and motivate your team in the future." - Phil, Currys
"Alison worked with the Senior Leadership Team on her intrapreneurship methodology. I loved Alison’s drive. It made the session really engaging and helped keep everyone’s energy levels up!" - Senior Leader, Discovery Inc
"I first met Alison Edgar at The Reach, Women in Leadership Summit where she was the closing speaker. Her talk was motivational and educational, which made her a perfect fit to work with the leadership team at Sky Betting and Gaming. She didn’t disappoint, the room was fully engaged with her session. Her delivery style is packed with humour and energy, which rubs off on everyone in the audience. She provokes thought and we are still using her techniques and talking about things Alison covered in the session. She is a pleasure to work with and I would highly recommend engaging with her to invigorate your team" - Karen, SkyBet
"Alison is a speaker who doesn’t just spout her life story as many others do. She has a great balance of personal anecdotes combined with knowledge and practical skills the team can implement straight away" - Chloe, Alpha LSG, Thomas Cook OMG! Event
"To say that I learned something is a slight understatement, it was a completely eye-opening experience and one that I would not hesitate to say has changed my outlook on “company life”. Although I am not out day-to-day selling, so much that I learned will be put to use within my sales support role" - BigChange
"Alison hosted a workshop at our Women in Sales Summit and was a fantastic asset to the event. Alison’s session was oversubscribed with a standing room only. She was a breeze to work with and I look forward to working with her at the next Summit" - Isabella, Women in Sales Summit
"After much research, we found Alison Edgar via Linkedin... she was the keynote speaker for the first event in the Middle East of its kind, teaching intrapreneurship to business owners and professionals in Kuwait. We were extremely happy and have rebooked her to deliver another event" - Madlen, Integrated Vision Institution of Training and Consulting
"After the session, I felt that everyone in the group started to become more confident in their plans or started to see what they had to work on to 'get what they want' both in their personal and work life" - WHSmiths
"Alison is a speaker who doesn't just spout her life story as many others do. She has a great balance of personal anecdotes combined with knowledge and practical skills" - Alpha LSG
