Alexander Novicov

Alexander Novicov is a motivational and inspirational keynote speaker, author and entrepreneur, empowering people to go beyond. He is the CEO of a brand purpose marketing agency. Alexander is passionate about creating purpose and building meaningful brands. His purpose is to help people with passion flourish. As a regular speaker at many well-known events, he shares his knowledge and insights speaking on emotional marketing, brand purpose and creative content marketing.

Beginning his career in sales and marketing in 2004, Alexander has progressed greatly as the Founder and CEO of Way Boutique Agency. An agency that believes that with more purpose-driven brands we can make this world a better place. Believing the world can be a better place, Alexander has been on a mission to build purpose-driven brands since his personal transformation a couple of years ago. His agency helps companies create meaningful purpose-driven brand stories, create and execute content marketing strategies and creative content development and has helped over 80 local and global brands differentiate from the crowd.

His experience and positive mindset have led him into his successful career. Making a huge impact in the industry, Alexander has worked with brands like Eurovision, Holland & Barrett, Pizza Express, European University Cyprus, Central Hotel London, UN1T, Ultra Challenge, St Raphael Hotel & Resort and others. Inspiring others to care about the foundations of their businesses, in 2021 Alexander published Not Another Pair of Shoes – Building Your Brands Story & Purpose, endorsed by Seth Godin, a global marketer and best-selling author.

Striving to be the best version of himself, Alexander inspires others to surpass expectations and create a positive change in this world. Alexander is an ultra-marathon runner, skydiver, avid reader, storyteller, animal lover and dog owner.

With his enthusiastic character, Alexander speaks about becoming a purpose-driven brand by finding and articulating the brand's purpose. He has shared his knowledge at many conferences, such as at the University of Greenwich in London, HIS in Amsterdam, HOW in Croatia, the Digital Marketing Forum by IMH in Cyprus and alongside AKON at AIBC Conference in Dubai.

Having spoken all over the world, Alexander gives his heart and soul to what he does and is a highly sought-after keynote speaker. Speaking on brand purpose, building your brand's story, and how to use emotions in marketing. Book Alexander today to inspire an audience to find and articulate their purpose that can beneficially impact your business and everything they do.