How To Host The Perfect Webinar (Driven By Statistics)
With 2020 quickly becoming the year of the webinar, the speaking industry will never be the same again. More and more event organisers are valuing the power of online events, as they can connect with audiences from all over the world and aren't limited to the capacity of a venue. Cost-effective and influential, now is the best time to book an engaging webinar speaker and ensure that your virtual event is a success.
What day should I plan my webinar for?
With 28% of audiences signing into Wednesday webinars, the middle of the week is the best time to draw viewers from far and wide. While Mondays are too busy and Fridays are too close to the weekend, Wednesdays attract the most amount of both registrations and attendees. As they look towards the latter half of the week, a webinar hosted on a Wednesday can provide a well-needed lift for corporate audiences.
Who should I book for my webinar?
It is imperative for your webinar presenter to be engaging, knowledgeable and able to connect with their audience. With 48% of audiences reporting "poor presenter" as the core reason for a webinar being unenjoyable, event organisers must book a confident, charismatic speaker.
After serving in the Army Air Corps for nearly two decades, Tim Peake was later selected as an ESA astronaut. On top of being the second British astronaut at the International Space Station, he also made a name for himself through his live #CosmicClassroom videos on YouTube, which invited audiences into the world of space travel. Tim can provide the same engaging content exhibited on his YouTube channel at your event, holding your audience's attention with his thrilling stories from space.
From earning the RAF flying scholarship aged 17, to becoming one of the most sought after motivational speakers on the platform, Mandy Hickson is a booking opportunity not to be missed. Her story of determination inspires viewers, while her experience of commanding an all-male squadron and flying a Tornado GR4 on the front line excites audiences of all demographics. Mandy is a greatly influential speaker, whose natural confidence and wit resonates with audiences.
Technology mogul, Dan Cobley, is the former Managing Director of Google and Vice President of EMEA Marketing. Armed with his wealth of knowledge, this pioneer of innovation has since become one of the most popular industry speakers available to book. From technology to marketing, he is an award-winning TED talk speaker and esteemed business leader, leaving corporate audiences with a comprehensive understanding of their business' potential.
Answer: Between 8 am and 10 am, a week before the webinar.
The average webinar receives 260 registrations, enough to fulfil the Museum of London's auditorium. In order to draw as many viewers as possible, it is important to time your promotions inline with when audiences are most likely to engage with the marketing content. After recording the response from potential viewers, it was found that 36% of registrations occurred earlier in the morning, while 59% of audiences registered a week before the webinar.
How should I market my webinar?
Answer: Promotional emails inviting audiences.
With emails pushing 57% of audience registrations, digital invites are the best method for pushing your webinar far and wide. An email campaign should be both eye-catching and represent the purpose of your event, promoting a simple message; "attend my webinar here". Sending a mass-email is also incredibly cost-effective, and will position your invite at the top of prospective audience's inboxes.
How long should my webinar be?
Answer: 60 minutes, plus a Q&A session at the end.
Though many may believe that shorter webinars maintain the audience's attention better, they are actually less popular amongst attendees. A whopping 67% of registrations are for hour-long webinars, compared to 30 minute long online events which only earn 8% of registrations. Perceived to be more in-depth and of a higher academic value, audiences gravitate towards longer webinars.
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