Technology speaker Clive Humby is probably best known as half of the dunnhumby team that set up Tesco’s Clubcard and other popular loyalty schemes. The marketing analyst partnered with Edwina Dunn to form dunnhumby in 1989 and developed the business into a highly successful organisation that nowadays connects with literally millions of customers around the world.
An acknowledged expert in customer relations, understanding, engagement and retention, Clive Humby has authored a book that looks in detail at how Tesco turned itself around with the creation of its loyalty scheme and its adoption of the very latest internet-based technology. That’s why the supermarket is now recognised as the world’s largest online grocer.
As a technology speaker, Clive is able to use his experience with creating and managing some of the most successful loyalty programmes in the world to share with a wide variety of audiences how important it is to respect and value the customer. It makes perfect business sense, he argues, because your organisation sees its customer base expand and it reaps maximum returns on the investment that has been put in.
Outside of his work with Tesco, Humby is a Patron of the Market Research Society, Visiting Professor of Integrated Marketing at Chicago University, Honorary Life Fellow of the Institute of Direct Marketing and Industrial Fellow at Kingston University in New York.
To book Clive Humby as the technology speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing firstname.lastname@example.org or by calling an official booking agent directly on 0207 1010 553.