Michael Dubin is the chief executive and co-founder of Dollar Shave Club, a subscription service that delivers razors and laughs. When Dubin released a YouTube video in March 2012 introducing his company, where members can get razors starting at $1 a month (plus $2 in shipping) delivered to their door, he had no idea the replenishable razor blades were going to be such a big hit.
The goofy video went viral, orders poured in (12,000 in the first two days) and the company’s website, DollarShaveClub, crashed in the first hour. The subscription-based business model is nothing new, but it’s the convenience, price and cheeky slogan — just profane enough that it can’t be printed in the Los Angeles Times — that make the company stand out from big razor brands such as Gillette or Schick.
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