Ken Hughes

Leading Consumer, Shopper Behaviourist, Playologist & Keynote Speaker

Ken Hughes is Europe’s leading Consumer & Shopper behaviourist and a global thought leader in the areas of shopper psychology, consumer behaviour, retail futurology, retail strategy, omni channel, and shopper marketing.

He is a part-time lecturer in Consumer Behaviour in University College Cork, and a regularly invited keynote speaker on the international industry conference circuit. His interests extend to neuromarketing and behavioural economics, with particular focus on their application to shopper motivation theory. Over the past 14 years, as founder and CEO of Glacier Consulting, he has pioneered developments in shopper behaviour insight, particularly in the fields of biometric shopper research and ethnography.

His clients mainly include large international blue-chips such as Heineken, Kraft Foods/Mondelez, Coca-Cola, Diageo, Walmart, IKEA, Nivea, 3M, Nielsen, AXA, Unilever, Mars Masterfoods and European organisations such as GS1, ECR and many other national FMCG associations. His speaking style is highly energetic, captivating and inspiring, all delivered with a generous helping of Irish wit.

To book Ken Hughes as the retail speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing or by calling a booking agent directly on 0207 1010 553.

When at corporate events, Ken is known to cover the following topics:

  • Shopper Psychology
  • Consumer Behaviour
  • Retail Futurology
  • Retail Strategy
  • Omni Channel
  • Shopper Marketing

“Your talk was very well received by all, and your message resonates enormously and was a good reminder to us all to set the bar once again higher in the shopper marketing area. Thanks for taking the time to be with us” – Paul Polman, CEO of Unilever

“ We invited Ken to address our key executives around in store marketing to shoppers with a particular emphasis on our digital strategy. Ken’s provocative and engaging style and his clear thought leadership opened up fantastic debates on the changing nature of shopper and consumer engagement for our brands and the business overall. His delivery and facilitation really brought the issues to life and I would highly recommend Ken to kick-start the debate when working on the challenge of integrating digital deep within your marketing programmes “ – Julie Watson, Global VP Shopper & Customer Marketing, Univlever