Dr Hasso Kaempfe

Chairman Of The Board Of Jägermeister

As chairman of the board of Mast-Jägermeister AG, Hasso Kaempfe turned the formerly outdated herbal schnapps into one of the world’s most popular drinks and recognisable brands for young people, managing not only the company’s marketing strategy but also its supply chain operation. Previously, Hasso had been a member of the board of Tchibo, the world’s fourth-largest coffee roaster and one of Germany’s biggest international consumer products. As a trained lawyer he has worked as a legal executive and as an attorney at Hamburg Regional Court. Prior to that, he served as a lieutenant colonel in the German Army reserves.

Today Hasso is Chairman of the Board of Directors of the Swiss-based Hero Group, the privately-owned, multinational food business. Additionally, he also acts as chairman or board member for a number of medium-sized German family-owned consumer and retail companies. Furthermore, he is a Senior Advisor for various consultancy and private equity companies, co-founder of a startup incubator and Vice Chairman of the German Brands Association in Berlin.

In presentations, Hasso speaks about change management and brand and corporate strategy, particularly with reference to his time reinventing the Jägermeister brand. He also speaks about the unique management and board supervision of privately and family-owned companies.

To book Dr Hasso Kaempfe as the business management speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing agent@championsukplc.com or by calling a booking agent directly on 0207 1010 553.

When at corporate events, Dr Hasso is known to cover the following topics:

  • Hero Group
  • Change & Business Management
  • Drive & Determination
  • Peak Performance
  • Alcohol Industry
  • Corporate Strategy
  • Sales & Marketing