Stuart Morrison

Stuart Morrison is a Formula 1 communications leader and media strategist best known for shaping the global voice of the Haas F1 Team. Serving as Director of Communications at Haas F1 Team, Stuart works at the heart of one of the world’s most high profile sports, managing messaging, media relations and storytelling around the fast paced environment of Formula 1. His work sits at the intersection of sport, media and brand strategy, helping teams connect complex engineering stories with global audiences. Through his leadership in communications and his involvement in the sport’s growing entertainment presence, Stuart has become a respected voice on how modern sports organisations communicate, engage fans and build identity under constant international scrutiny.

Stuart’s journey into motorsport communications began with a clear ambition to work in the industry from the outset. After studying film and media at university, he decided to pursue communications within motorsport rather than entering general media. Stuart wrote directly to motorsport figure Jonathan Palmer when a new racing championship was being created, expressing his interest in joining the communications side of the sport. The approach paid off. Within weeks he relocated from Scotland to the south of England to take the opportunity, beginning his career in race weekend media operations. He later broadened his experience by working internationally and spending time freelancing, building strong relationships across the racing world before joining Haas when the team was first being established.

Since joining the American Formula 1 entrant, Stuart has played a central role in developing the team’s communications approach and public identity. Initially working in a press focused position, he progressed to become Head of Communications for Haas F1 Team, before later taking on the role of Director of Communications at Haas F1 Team. In these roles he has overseen media strategy across the entire Formula 1 calendar, managing communications during race weekends, coordinating interviews for drivers and team leadership and ensuring the team’s messaging remains clear and consistent. He has also been part of Formula 1’s broader transformation into a global entertainment product, particularly during the era that welcomed greater storytelling and behind the scenes access through the Netflix series ‘Drive to Survive’. Haas became known for opening its doors to the production team, contributing to the surge in popularity that brought new fans to the sport and raised the public profile of team personnel.

As a speaker, Stuart brings audiences directly into the communications engine of Formula 1. Drawing on years of experience working trackside and behind the scenes, he shares insights into leadership under pressure, media management in high stakes environments and the role of storytelling in modern sport. His talks also explore the impact of entertainment driven storytelling on sport, the importance of access and transparency and the way digital platforms are reshaping fan engagement. Combining real examples from the Formula 1 paddock with practical lessons for business leaders, Stuart offers audiences a rare inside look at communications strategy at the highest level of international sport.