Samanah Duran

Samanah Duran is a British fashion designer and entrepreneur who is most recognised as Forbes' 30 Under 30 Most Influential within the retail and e-commerce sector. Her fierce emphasis on inspiring each individual to embrace their identity and to take pride in their individuality is perfectly presented in her vision for an innovative clothing line with Critics Clothing, which was revolutionised through the crafting of indulgent streetwear with the power to evoke self-expression.

With a strong business acumen and still actively running Critics Clothing, Samanah initially funded the start-up at just twenty-two years old and has since obtained growth capital Series A, B and C from a leading private equity company. She has grown the company and amassed a cult following through the use of social media such as Facebook, Twitter and Instagram and managed to secure brand endorsement deals. Fans of the brand include Rita Ora, Steve Webster, Chuku Modu, Davie Harewood and MNEK. 

A fashion doyenne and millennial authority on branding and marketing in the modern world, Samanah is embarking on setting a great example as an aspiring 21st century entrepreneur for an audience of all ages given her credible experience and insight within her field.

Building on that inspiration as an extension of Critics Clothing, Samanah has now successfully launched BEYOUROWN and BEYOUROWN MAN - a digital media and news company dedicated to inspiring and championing entrepreneurs on a mission to lead. Her current client portfolio boasts an array of influential voices from the likes of Sirius FM, BBC, ITV, UPROXX, VICE and also has brand partnerships with Kett Cosmetics, Wander Beauty, Lauren Lunn Farrow, Crowd Management (US) and Fox PR to name a few.

Samanah is truly dedicated towards continuing to evolve her brand and team. She has developed an unconventional approach to business by enjoying life to the fullest and making business enjoyable for her and whoever she works with. As she continues to be involved in every aspect of Critics Clothing, BEYOUROWN and BEYOUROWN MAN, she loves to meet other inspiring entrepreneurs out there on a mission to also succeed in doing what they love and is passionate about passing on her entrepreneurial skills that she has learned along the way.