Lifestyle and fashion guru, Jaana Jätyri, is a popular addition to industry events. With her natural eye for style, she can confidently predict trends within the fashion market, including colours, patterns and cuts set to take the high street by storm. Jaana also founded Trendstop, a consumer behavioural company that has created a formula for the trend lifecycle. As a speaker, she aids corporate audiences in their journey to market leadership by tailoring to their target audience, essential for reacting to current trends. Jaana is also a popular consultant, hired by corporate clients to streamline their production process.
In 2002, Jaana founded Trendstop. As the company's CEO, she has dedicated her career to the fashion industry, devising methods for predicting how trends will evolve over time. For her clients, Jaana suggests strategies for resonating with their target audience, essential for building sustained profits. Prior to this, she was a consultant with Mexx, a company working with fashion retailers to improve their design and production processes, highlighting time-saving tips to stay ahead of the curve. Jaana appears at events to provide the same strategies that ensured the success of countless fashion clients, enlightening audiences with her actionable business tips and tricks.
Jaana's first experience of fashion was as a Bespoke Tailoring Apprentice with Gieves & Hawkes, a role that she held from 1996 to 1997. She worked alongside pioneering tailors to perfect her craft, and was highly regarded for her hand-made buttonholes. She even worked on buttonholes for Prince William! For over two years, from 1999 to 2002, Jaana worked with a fashion software company to educate trainee designers on CAD software, from Marks and Spencers to River Island. Audiences of Jana's after dinner speeches are enthralled by her career, starting with her role as an apprentice all the way to her company, Trendstop.
Having worked with the likes of Adidas, Zara and Karl Lagerfield, Jaana holds the key to high performance designer teams. Her strategies can be applied to all industries, as she boasts extensive experience with consumer behaviour and the research methods essential to comprehensively understand a market. Whether she is booked as an after dinner, industry or business speaker, Jaana enlightens audiences with her incredible insight into fashion and design.