Richard West

Richard West is a highly acclaimed international business coach, best known as the Founder of Richard West Associates. Having originally started working within the motorsport industry, he has now developed a vast understanding of topics such as focus, continuous improvement, culture, and personal behaviours which are treasured and utilised by organisations globally. Keen to inspire individuals to exceed their personal and professional goals, Richard has co-authored three editions of ‘Performance at the Limit – Business Lessons from Formula 1 Motor Racing’ to date, which has been published by Cambridge University Press. When looking to motivate your audience to achieve peak performance, look no further than Richard today.

Before his profound motorsport career, Richard fulfilled a variety of roles, including becoming an Advertising Salesman at Rally Sport Magazine, and a Motor Mechanic with Ford Motor Company. In 1984, Richard secured his first motorsport role as a Sponsorship Assistant at Williams Grand Prix Engineering, before being recruited by the McLaren International team to become their Sponsorship Coordinator. During his term with the team, they won 15 out of 16 Grand Prix races, a season which went down in the history of Formula 1. Working his way up the ranks, Richard was selected by Group Owner, the late Tom Walkinson, to become the Marketing Director of TWR Group and Silk Cut Jaguar, and spent over three years of his career developing the marketing strategies for events such as the World Sports Car Championship and the American IMSA series. An inspiration to audiences globally, Richard also gained the opportunity to become the Director of Sponsorship and Marketing Services at Williams Grand Prix Engineering.

Equipped with over 30 years of professional industry knowledge and experience, Richard is now working as the proud Founder of Richard West Associates. Over recent years, he has been able to provide business coaching for global brands such as Dubai Airports, Coca-Cola, DEWA, Westpac, EMAAR, Rolls Royce, KPMG, and CAT. In 2016, he created and ran a ‘Performance at the Limit’ training programme, which has been used by Metro Trains Melbourne, and has resulted in major cost savings and increases in performance. Having reached peak performance himself and spent over 17 years of his remarkable career sharing his journey to success with audiences, he is now a popular motivational speaker for all kinds of events.

A leading authority in his field, Richard West is now highly sought-after to attend speaking engagements internationally. During his remarkable career, he has gained the opportunity to work closely with racing greats such as Niki Lauda, Alain Prost, Ayrton Senna, and Michael Schumacher. Alongside this, Richard has also been selected to become a Visiting Fellow of the Cranfield School of Management. If you are interested in transforming your workplace culture and pushing performance to the next level, do not hesitate to hire Richard for your upcoming events.