Kate White has been a pioneer of the behaviour change, responsible business and sustainable consumption throughout her 22 year long career. As a Professor of Marketing & Behavioural Science at UBC Sauder School of Business, Kate’s research is centred on how social contexts, identities and emotions shape consumer behaviour. As a result of her position as Associate Editor for the Journal of Marketing Research and her other prestigious roles, Kate is an expert on social influence, ethical decision making and sustainable behaviour.
Academically brilliant, Kate possesses a BA in Psychology from Simon Fraser University, MA in Psychology from University of Waterloo, and PhD in Psychology from University of British Columbia. Kate’s career in academia began as an Instructor of Psychology at Simon Fraser University. Since joining the University of British Columbia in 2004, Kate has held numerous prominent teaching roles at her alma mater. In addition to her responsibilities as a Professor, Kate serves as a Senior Associate Dean of Equity, Diversity, Inclusion & Sustainability at the UBC Sauder School.
Kate’s Sheth/Journal of Marketing 2024 Best Article Award-winning research on the SHIFT Framework has proved instrumental in inspiring sustainable behavioural changes among people and has been applied by governments, corporations, and non-profit organisations. Author of “The Elusive Green Consumer”, an article published in the Harvard Business Review that studies how sustainable consumption can be encouraged in our society, Kate has had over 55 articles published in her name throughout her illustrious career. Kate’s work has been regarded all over the world and she was recognised as one of the Top 5 Marketing Researchers in the World by the American Marketing Association.
Holding pivotal positions on the editorial review board of Journal of Consumer Research and the Journal of Marketing, Kate is a revered figure in the field of marketing and consumer behaviour. Throughout her career she has worked with someone of the world’s most prominent brands such as Unilever, Starbucks, Proctor and Gamble, the SPCA, and Lululemon. Her thought leadership in the realm of sustainability has been recognised with a Canada Clean 50 Award. Kate White is now available to hire as a keynote speaker at a wide range of events where she shares her expertise on encouraging consumers to consider sustainable choices, behavioural science and consumer behaviour. Enquire now!
How to hire Kate White
Contact the Champions Speakers Agency to provisionally enquire about hiring Kate White for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Kate White's official speaker topics are listed below:
- How to SHIFT Consumers Toward Sustainable Choices
- The Sustainability Paradox: Bridging the Consumer Intention-Action Gap
- Behavioural Science 101: Simple Ways to Use Behavioural Insights to Encourage Change
- Nudging for Equity and Inclusion
- Behavioural Science of Sustainable Change for Organisations
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
"Dr. Kate White delivered a science talk on sustainable consumption and how to close the intention-action gap for the lululemon Futures Innovation team in October 2023. Her talk struck a perfect balance between scientific knowledge and experiments, and relevant real-world data and examples. Dr. White’s passion for her work is contagious, and her expertise on the topic was evident throughout the talk and subsequent discussion. Since the talk, we have continued to collaborate with Dr. White in an advisory capacity on a project around sustainability, and her contributions to our work have been invaluable. I wholeheartedly recommend her as a speaker." - Anouk, Research Scientist, Futures Innovation, lululemon Athletica
"In our third annual Unreasonable conference in the Fall of 2023, we continued to raise the bar on our quality of speakers, including Kate White, who was a perfect addition to the group. Because our attendees are mid-level to senior marketing professionals, we wanted research presentations that demonstrated a depth of thinking at an accessible level for non-academics. Kate was a terrific speaker, effectively threading this needle, by being engaging and thoughtful. She‘s definitely someone I’d have back for a future event." - Tom, President & CEO, Young & Laramore
"Dr. Kate White has served as a guest speaker and led workshops for innovators from the private, public and nonprofit sectors to learn and apply tactics and tools for eco-conscious behaviour change based on the SHIFT Framework. Her knowledge of how to foster behaviour change and applied examples have proven invaluable. I highly recommend Kate as a guest speaker! - Rosemary, Project Director, Share, Reuse, Repair Initiative MakeWay Canada
- 2024 – Recipient of the Sheth Foundation/ Journal of Marketing Award
- 2023 – Invited to speak at #Unreasonable conference
- 2023 – Visiting Chair Professor, Hong Kong Polytechnic University
- 2022 – Speaker at the Zero Waste Conference
- 2022 – Senior Associate Dean of Equity, Diversity, Inclusion & Sustainability, UBC Sauder School of Business
- 2021 – Visiting Professor, University of Zurich
- 2021 – Co-chair of the AMA Marketing & Public Policy Conference
- 2019 – Author of “The Elusive Green Consumer” published in Harvard Business Review
- 2011 – Professor of Marketing & Behavioural Science, UBC Sauder School of Business
- 2010 – Visiting Associate Professor, University of Virginia
- 2004 - Associate Professor of Psychology, University of Calgary
- 2002 – Instructor of Psychology, Simon Fraser University
- Recognised as a Top 5 Marketing Researcher in the World by the American Marketing Association
