Jon Norfolk MBE is the Head Coach of the Great Britain Cycling Team, overseeing all Olympic disciplines. With over two decades of experience in elite sport, Jon has been instrumental in shaping the team's extraordinary success. As a former elite athlete himself, Jon has competed against some of the best cyclists in history, holding multiple national titles and setting world records in tandem events. He was a key contributor to the team’s historic achievements at the Beijing 2008, London 2012, and Rio 2016 Olympic and Paralympic Games, helping solidify the GB Cycling Team as one of the most successful in history.
After transitioning from competition, Jon quickly established himself as a high-performance coach. Initially recruited as the National Sprint Coach, he was soon promoted to Head Coach of the GB Paralympic Cycling Team in 2013. Under his leadership, the team underwent a cultural transformation that contributed to their top finish in the cycling medal table at the Rio 2016 Paralympics. His ability to foster a high-performance environment, while embracing the diversity of his athletes, was key to their unprecedented success.
In 2017, Jon was headhunted by the Australian Cycling Team to lead their elite coaching programme. During his tenure, he spearheaded a cultural shift and laid the foundation for long-term success. However, in 2019, Jon was re-recruited by British Cycling to take on the Head Coach role for both the Olympic and Paralympic programmes, where he continues to implement innovative strategies and performance plans that keep the team at the forefront of international competition.
Outside of cycling, Jon is a sought-after keynote speaker and performance coach, working with organisations like the Premier League, UK Sport, and leading financial institutions. His presentations bring the world of elite sport to life, offering unique insights into high performance, leadership, and decision-making under pressure. Jon is also a mentor on the Premier League Elite Coach Apprenticeship Scheme, helping develop the next generation of sporting leaders. If you are looking to hire an inspiring and multi-talented speaker for your event, look no further than Jon Norfolk.
How to hire Jon Norfolk
Contact the Champions Speakers Agency to provisionally enquire about hiring Jon Norfolk for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Jon Norfolk's official speaker topics are listed below:
- Leadership
- The fundamentals of high performing teams
- World class coaching principles
- Creating a performance vision
- Elite performance philosophies
- Inspirational individuals
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
"The star of the show for me was Jon Norfolk, his passion and belief in what he does and why he does it has given me much food for thought and I am still reeling from all the incredible tips and hints I can translate into my own business…" - Santander
"An excellent communicator, he has great leadership qualities and is skilled at pinpointing how best to motivate individuals to get the best from themselves." - Sir Chris Hoy
"Jon’s experience leading and motivating a high-performance team was invaluable in helping me think about how to best organise my team to maximise performance. This helped me to instil a more results-focused mind-set and have allowed the team to perform at a higher level." - USS
"Its humbling to think what can be achieved if one has a goal and the right attitude" - Shell
"Jon’s experience leading and motivating a high-performance team was invaluable in helping me think about how to best organise my team to maximise performance. Whilst the parallels between cycling and fund management are not immediately obvious, his insights helped me to better define the roles for my team members and set individual goals for them, driving responsibility and accountability. This helped me to instil a more results-focused mind-set and have allowed the team to perform at a higher level." - USS
"What an excellent presentation - Inspirational, relevant and well presented. Entertaining and thought provoking" - Dimensions UK
- 2024 - Head Coach - Paris Olympic Games
- 2021 - Appointed Head Coach of the Great Britain Cycling Team (Olympic & Paralympic)
- 2019 - Head of Tokyo Performance Planning for British Cycling
- 2017 - Head of Coaching & Performance Pathways at Cycling Australia
- 2017 - Awarded MBE for services to cycling
- 2013 - Head Coach GB Paracycling Team / Head Coach Rio 2016 Paralympics'
- 2008 - Assistant National Sprint Coach for GB Cycling
- 2003 - Elite Track Sprint Cyclist - GB National Team
