
John Rossman is the Managing Partner of Rossman Partners, and a leading keynote speaker specialising in topics of leadership, strategy and innovation. Defined by his ability to transform his experience as a seasoned operator, strategist, and advisor, he delivers talks that demonstrate a vivid understanding of how the world of leadership and management works. Formerly the Director of Enterprise Services and Merchant Integration for Amazon, John is renowned for working on the launch of Amazon Marketplace. Today, John is a renowned keynote speaker who translates his experience of working for Amazon into insightful keynote speeches that teach his audience to do things "The Amazon Way".
John's decorated career began with studies in Industrial Engineering at Oregon State University. John's early career encompassed being a Manager at Accenture and a Director of Reengineering at US Bank, before becoming a Partner in Business Consulting at Arthur Andersen LLP and the Vice President of Professional Services for CommerceRoute. In 2002, John began his career at Amazon as the Director of Merchant Integration, working as the lead of Amazon Marketplace’s launch. Later, John worked as the Director of Enterprise Services for Amazon, before spending 12 years working as the Managing Director of Alvarez & Marsal. Since then, John has bestowed his knowledge of business management and innovation as an advisor, in roles such as Innovation Advisor to T-Mobile, a Senior Technology Advisor to the Bill and Melinda Gates Foundation and Advisor to the CEO of Vxtra Health.
Aside from his advisory roles, John is also a published author, having written the bestselling titles The Amazon Way, The Amazon Way on IoT, Think Like Amazon and Big Bet Leadership. John's books are highly reviewed, noted for their authentic insights and actionable takeaways on competing in the digital era. In addition to publishing his own books, John is also a regular contributor to publications such as The New York Times and on broadcasts such as CNBC.
Now, as a culmination of all he’s learned over the years, John has become a highly sought-after keynote speaker who’s empowered small and large businesses alike. Whether he’s delivering his “The Amazon Way: Leadership, Operational Excellence & Systematic Innovation”, “Big Bet Leadership: How to Win in the AI Era”, or “The Playbook of Champions: How Bold Leaders Reclaim Their Edge” keynote speeches, John injects his extensive experience to ensure audiences walk away ready to tackle business management from a new angle. If your event is in need of a witty strategist who combines experience and proven success stories to inspire your guests, look no further than John Rossman. Approachable, professional, and committed to empowering the next generation of leaders, he’s a highly-regarded keynote speaker who excels in reimagining business as we know it.
In September 2023, we sat down virtually with John Rossman and discussed the key principles businesses need to adopt to become successful in the digital age. Watch our Exclusive Interview with John Rossman here.
Social Media

12.5K
Books

The Amazon Way on IoT

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

The Amazon Way: Amazon's 14 Leadership Principles

Big Bet Leadership Your Transformation Playbook for Winning in the Hyper-Digital Era

The Pig, the Lipstick and the Playbook of Champions
Reviews
John Rossman received a 5 star rating across 7 events in 2024
Agent Recommendation
"John Rossman is a world-class keynote speaker whose strategic insights and Amazon leadership experience make him a standout choice for any business event. A bestselling author and founder of Rossman Partners, John captivates audiences with energetic, informative talks. Book him today to inspire your guests with actionable lessons on leadership, innovation, and digital transformation."
John Rossman's official speaking topics are listed below:
Winning with Artificial Intelligence in the Hyper-Digital Era:
- Strategic Roadmaps - Methodologies for integrating AI that align with specific business models and market dynamics.
- Innovation Playbook - Insights into digital transformation with AI, turning technological advancements into market-leading innovations.
- Cultural Transformation - Guidelines for nurturing an organisational culture that embraces AI and drives sustained innovation.
- Ethical Compass - Understanding of the ethical implications of AI and strategies for proactive management.
- Competitive Edge - Tools and case studies illustrating how to leverage AI for sustainable competitive advantage in the hyper-digital era.
Innovation & Leadership - The Amazon Way:
- Understand Amazon’s Leadership Principles - Learn from Amazon’s core leadership principles to enhance decision-making and cultivate a high-performing team culture.
- Cultivate a Culture of Innovation - Adopt strategies to embed a continuous innovation cycle within your organisation, driving efficiency and competitiveness.
- Customer-First Mindset - Use a customer-centric approach to transform business processes, enabling scalability and improved customer satisfaction and loyalty.
- Risk Management in Bold Decisions - Understand how to strategically manage and mitigate risks when making and implementing big bets.
- Championing Bold Leadership - Develop a leadership style that encourages bold thinking and decisive action to navigate and lead through industry disruptions
Lessons from the Launch of the Amazon Marketplace Busibness - How You Become a Big Bet Legend in Your Industry:
- Visionary Leadership Insight - Understand how Amazon evolved from a struggling bookseller to “the everything store” and a digital era giant.
- Scaling Innovation - Explore strategies used in scaling the Amazon Marketplace.
- Change Frameworks - Apply frameworks from “The Amazon Way,” “Think Like Amazon,” and “Big Bet Leadership” to spearhead organisational transformations.
- Durable Leadership Principles - Grasp resilient leadership principles that steered Amazon from adversity to industry dominance.
- Cultural Impact - Learn how to cultivate a culture of customer centricity, innovation, and accountability within your own organisation.
Think Like Amazon - What's the Future of Your Industry & Ecosystem?
- Adopt Amazon’s Strategic Mindset - Embrace continuous innovation and customer obsession to redefine industry standards and enhance business growth.
- Practical Innovation Strategies - Understand how to “think in bets” by solving wicked problems.
- Future-Proof Your Business - Utilise scenario planning to anticipate and effectively respond to dynamic market changes.
- Cultural Transformation - Foster a culture that supports customer centricity, agility, resilience, and constant learning to thrive in the digital era.
Championship Habits - Culture & Tactics for High-Performance Teams:
- Empowered Team Dynamics - Strategies to foster a culture of excellence and accountability that empowers teams to achieve their highest potential.
- Practical Execution Tactics - Actionable methods for applying Championship Habits in everyday operations and decision-making processes.
- Sustainable Performance Frameworks - Insights on building resilient systems that maintain high performance amid changing markets and challenges.
Revolutionising Healthcare & Insurance with Innovation - The Amazon Way:
- Customer-First Framework - Apply Amazon’s customer-centric methods to elevate patient and client satisfaction in healthcare and insurance.
- Innovative Problem Solving - Integrate cutting-edge technologies and practices to solve complex challenges within these sectors.
- Leadership in Disruption - Utilise bold leadership principles from “Big Bet Leadership” to navigate and lead disruptive changes effectively.
- Strategic Digital Transformation - Drive digital transformation with the ’50 1/2 ideas’ from “Think Like Amazon”, scaling solutions to meet market needs.
- Operational Excellence - Implement Amazon’s strategies to enhance efficiency, reduce costs, and deliver superior service quality.
Official Feedback from In-Person & Virtual Events
"The Big Bet Leadership keynote delivered an unparalleled journey through innovation and leadership excellence. Its profound insights have invigorated our team, equipping us to navigate our industry with newfound clarity and velocity. This keynote set a new benchmark for our team's leadership excellence. John was incredible in preparing and interacting with our team!" - Frank, CEO, Railbookers
"The audience LOVED your presentation, and they took away many key learnings that they hope can be applied moving forward." - Novartis
"John’s insights about scaling innovation and culture are terrific. He shares his own experience and highlights best practices that work for growing organizations." - Tim, President & Chief Operating Officer, Chick-fil-A, Inc.
"Having John advise my organization is like having Jeff Bezos advise me. This is the best strategy, leadership, and tactics keynote I have seen. John has had a profound impact on the company I founded, Modjoul. John’s a master at practical advice and approaches to deliver innovative solutions." - Eric, CEO & Founder, Modjoul
"John Rossman helped our technology organization in many ways including giving a keynote about what being digital meant, and several tools and strategies to develop this throughout our organization. The speech resonated with the team and discussion continued far after. If you’re thinking about building your digital strategy and capabilities, John will give you unique and actionable insights." - Nordstorm CIO
"Incredibly insightful and effective. I found myself referencing a lot of it while working with the teams. The overall structure— the juxtaposition of principles and how they are put into practice is great. The depth of practical knowledge was greater than in most other speakers’ talks (comparing propositional knowledge—“knowing that” v practical knowledge “knowing how”). As a speaker, you’re high energy and wholly credible." - Deliotte
"The Amazon story is so relevant to what every company is trying to accomplish, and CCOs are seeking new ways to work effectively across the CSuite in this time of corporate transformation. A good story well told." - Page Society
"The team loved John’s keynote, were busy taking notes and discussed through the rest of our leadership retreat. They all really got to think at a higher level!" - Patty, Co-CEO, First American Funding
- 2024 – Published "Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era"
- 2021 – Published "The Amazon Way: Amazon's 14 Leadership Principles"
- 2019 – Published "Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader"
- 2019 – Appointed as Advisor to the CEO at Vxtra Health
- 2019 – Joined the Board of Advisors at Modjoul
- 2019 – Joined the Board of Advisors at TERBINE
- 2018 – Appointed Managing Partner at Rossman Partners
- 2018 – Named to the Board of Advisors at Supply Clinic
- 2018 – Took on the role of Innovation Advisor at T-Mobile
- 2016 – Published "The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies"
- 2005 – Appointed Director of Enterprise Services at Amazon
- 2002 – Launched Amazons Merchants as Director of Merchant Integration
- 1995 – Promoted to Partner in Business Consulting at Arthur Andersen LLP
How to hire John Rossman
Contact the Champions Speakers Agency to provisionally enquire about hiring John Rossman for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.