Andreas Weigend

An expert in big data, consumer behaviour and the future of technology, Andreas Weigend is the former Chief Scientist at Amazon, and a distinguished advisor for the likes of Alibaba, Goldman Sachs, Lufthansa, and the World Economic Forum. Passionate about the study of people, including the way people use and create data, the TED speaker is renowned for his thorough examination of data - which he uses to determine strategy and inform on customer culture. Engaging audiences with his customer-centric strategies and innovations industry-defining, few people have such a depth of understanding in the field. A pioneer of the Social Data Revolution, Andreas teaches a course of the same name at the University of California at Berkeley.

Utilising his previous roles as a computer scientist, he can speak on several areas of expertise surrounding social-mobile technologies. Some of these include big data, incentive design, personalisation, recommender systems, metrics, and measurements as well as consumer behaviour. His role as Amazon’s Chief Scientist led Andreas to work closely with data and consumer strategies, building upon his academic knowledge. With a Ph.D in Physics, his analytical and critical mind does not just understand Big Data, but can suggest customer-centric strategies of engagement for future use.

Working on projects with global clients as well as speaking at international events, Andreas has given keynote presentations at the Federal Trade Commission's symposium on Comprehensive Data Collection. He has also spoken at Mastercard's International Advisory Board meeting, the TATA Innovation Forum and The World Marketing Forum - just a handful of the high-profile events where his vast comprehension of the role big data has to play in marketing and consumerism has been widely sought. Andreas shares the knowledge learned through his years of experience with Amazon and the Social Lab Data, in his 2017 book, Data for the People: How to Make Our Post-Privacy Economy Work For You.

The book explains how the use of open data can make businesses and people more profitable, and better informed. Tackling the important questions that we face in the digital era today, as both a leading consultant and author, he has helped startups and major businesses to extract more meaningful data insights. Andreas’ speeches challenge his audience, keeping them on their toes with unique perspectives and new ideologies. A fascinating character, whose success speaks for itself, Andreas can give your team the boost it needs to make the best use of big data technologies. From the 2013 World Marketing Forum to the NBER Summer Institute, Andreas is no stranger to the stage.

Touching upon Ph.D studies, his speeches are infused with both academic and professional insight from the world of big data.