Jen Allen-Knuth

Jen Allen-Knuth is a leading keynote speaker, sales methodology expert, and the founder of DemandJen, where she helps B2B sales teams overcome the biggest challenge in modern selling - buyer inertia. Known for her refreshingly direct style and deep expertise in enterprise sales, Jen equips organisations with immediately applicable tools to convert stalled pipelines into closed revenue. With a following of over 90,000 professionals on LinkedIn, she’s become one of the most influential voices in the sales and demand generation space. Her biggest achievement to date is launching DemandJen in 2023 - a bold move that has allowed her to impact companies such as GE, IBM, Autodesk, and G2 with training programmes that truly change the way salespeople engage buyers.

Jen’s career began at Corporate Executive Board (CEB) in 2004, where she steadily rose through the ranks over 14 years. Starting as an Account Analyst, she went on to hold several senior sales roles, eventually becoming Player/Coach - Large Enterprise Sales. Raised by hardworking parents, her father a construction worker and her mother an insurance agent, Jen developed a strong work ethic early in life. She attended Penn State University, where she honed the skills that would lay the foundation for her success: curiosity, analytical thinking, and relentless perseverance. Her entry into sales was unplanned, but once she found her footing, she never looked back.

Throughout her career, Jen has held high-impact positions that shaped her reputation as a thought leader. At Challenger, she served as Chief Evangelist, where she was instrumental in generating $3M+ in closed-won revenue and influencing $7M+ in qualified pipeline. She hosted the 'Winning the Challenger Sale' podcast, growing its monthly audience tenfold and delivered 25+ keynote presentations at major sales events and conferences. In 2023, she became Head of Community Growth at Lavender, further expanding her influence and helping revenue teams build stronger, story-driven sales approaches.

Audiences hire Jen not for abstract motivation, but for hands-on guidance rooted in real-world experience. She speaks on essential topics such as buyer inertia, outbound messaging, cost of inaction, and navigating complex buying groups. Her frameworks are practical, her style no-nonsense, and her message is urgent: modern buyers don’t need more pitches - they need a reason to change. For sales organisations looking to drive pipeline growth and win in today’s competitive markets, Jen is the keynote speaker who delivers impact long after the applause ends.