Iona Bain is an award-winning financial journalist, broadcaster, author and speaker who has become one of the UK’s most trusted and relatable voices on money, consumer finance and financial wellbeing. Best known as the resident money expert on BBC Morning Live, Iona has built a remarkable career helping people take control of their finances through clear, practical and jargon-free advice. Her down-to-earth approach and deep understanding of modern money challenges have earned her widespread recognition across TV, radio, print and online media. She combines financial expertise with a warm, engaging delivery that resonates with audiences of all ages, from students and first-time savers to experienced professionals and business leaders.
She launched the pioneering Young Money Blog in 2011, quickly becoming the UK’s leading voice on millennial finance. Over the past decade, Iona has built a high-profile media career with regular appearances on programmes including "Question Time," "Newsnight," "Panorama" and "Radio 4," as well as contributions to "Moneybox" and "File on 4." She also writes columns for i newspaper and Metro, and has featured in leading outlets such as Vogue, VICE and Refinery29.
Named Financial Journalist of the Year (2025) by the Institute for Financial Wellbeing, Iona is also a passionate advocate for financial inclusion and literacy. Her acclaimed work on dyscalculia and accessibility in finance led to her appointment as an ambassador for National Numeracy. In 2024, she launched Focus on Finance, a pioneering initiative helping young people explore careers in finance, and was awarded the Freedom of the City of London for services to financial education.
As the author of two books, including "Own It", and host of the hit podcast "A Little Bit Richer", Iona continues to empower audiences with engaging, accessible advice that helps them build financial confidence and long-term security. As a speaker, Iona is dynamic, articulate and deeply relatable, known for her ability to turn complex financial topics into clear, compelling stories that resonate with every audience. Whether addressing corporate teams, educational institutions or large conferences, she brings warmth, credibility and genuine enthusiasm to every stage. Her talks leave people feeling informed, inspired and confident to take control of their financial future.
Social Media
Books
Own It: How Our Generation Can Invest Our Way To A Better Future
Spare Change: Better Ways to Manage Money
Iona Bain's Official Speaking Topics are listed below:
- Financial Services and Industry
- Diversity and Inclusion in Finance
- Economics and Consumer Behaviour
- Technology, AI and the Future of Money
- Financial Literacy and Empowerment
- Mastering Your Money: A Personal Finance PepTalk
- 2025 – Financial Journalist of the Year: Recognised for excellence in financial reporting and advocacy.
- 2024 – Launched Focus on Finance: Created a national careers initiative for young people in finance.
- 2024 – Awarded Freedom of the City of London: Honoured for services to financial education and inclusion.
- 2022 – Host of "A Little Bit Richer": Launched a popular personal finance podcast.
- 2021 – Published "Own It: Released a bestselling guide to financial confidence and wellbeing."
- 2016 – Money Blogger of the Year: Celebrated for outstanding personal finance journalism.
- 2011 – Founded Young Money Blog: Established the UK’s leading platform for millennial and Gen Z finance.
How to hire Iona Bain
Contact the Champions Speakers Agency to provisionally enquire about hiring Iona Bain for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
