Haifa Barbari

Haifa Barbari is a futurist, foresight strategist and intuition expert, known for decoding how artificial intelligence is reshaping creativity, marketing and leadership. As the creator of ‘Marketing to the Machines’, she helps brands understand how to thrive in the generative internet era. Her biggest achievement includes being named ‘Innovation Marketer of the Year’ by Women in Marketing and recognised among the Top 50 Women in Startups & Tech for her pioneering work in AI strategy and intuitive intelligence.

Haifa’s journey began in the world of marketing and business after graduating from the University of West London with a degree in Marketing & Business. Her early curiosity about human behaviour and communication evolved into a passion for foresight and innovation, later strengthened through a Professional Certification in Foresight Studies from the University of Houston. These foundations shaped her unique approach that merges strategic insight, technology, and intuitive intelligence. Before taking the stage as a global speaker, she built her career inside leading creative agencies, refining her craft in insight-driven storytelling and brand transformation.

Over two decades, Haifa has grown into one of the most distinctive voices in modern strategy and innovation. She has held senior leadership roles including Head of Integrated Strategy & CX at Saatchi & Saatchi Wellness, and EVP of Strategy & Innovation at Dialect, where she spearheaded multi-million-dollar growth initiatives. She is the Founder of Possibilism, a strategic consultancy that blends AI with intuitive intelligence to help organisations stay ahead in the generative era, and Founder of Elementology, a platform advancing intuitive intelligence as equally vital as technology. Named Innovator of the Year, Haifa has been trusted by world-leading brands such as Starbucks, Logitech and Skydance to deliver insight at the intersection of creativity, technology and humanity. She is also a respected Women in Marketing Awards Judge, recognising excellence across the global creative industry.

Audiences book Haifa Barbari to understand how to remain visible, creative and human in a world increasingly led by machines. Her keynotes such as ‘Marketing to the Machines’ and ‘The Superintelligence We Forgot’ explore how artificial intelligence interprets brands, shapes visibility and influences creative potential. Haifa’s sessions are both inspiring and actionable, combining foresight with neuroscience and intuition to help leaders unlock originality and innovation.