Frederick Afrifa is an award-winning international keynote speaker, TEDx public speaking coach, and co-founder of Believe in Greatness. Known for his transformational presentations, Frederick empowers professionals to master communication under pressure. A two-time National Champion in athletics, and now a BBC ‘The Apprentice’ 2025 candidate, his greatest achievement is transforming over 15,000 professionals across three continents through the art of impactful speaking.
Frederick’s early journey is one of grit and reinvention. Born in Milan, he moved to London at age 12, facing challenges as a shy immigrant who struggled with English. Despite early setbacks, he pursued athletics and was soon representing Italy in track events across Europe. His school days included victory as London Schools Champion (2011) and later, World Youth Relay Champion (2013) - milestones that taught him discipline, performance, and resilience. A former delivery driver, it was a single snowy shift that pushed him to reassess his life, identify communication as a weakness, and transform it into his greatest strength.
Throughout his dynamic career, Frederick has worn many hats - Motivational Speaker for Sports for Schools, Presenter at Fix Up Seminars, and a TEDx Public Speaking Coach. His biggest accolades include being crowned National Champion (2018), building a global coaching business, and leading workshops for corporate giants like Shell, BT, Sky, and the Government of the British Virgin Islands. His strategies have generated impressive outcomes - £250k in raised investment, £20 million in client tenders, and a 4000x increase in social media reach. His media presence and charisma landed him on BBC’s The Apprentice, where his communication skills have been praised as key differentiators.
Hiring Frederick Afrifa means booking a speaker who not only delivers high-performance strategies but embodies them. He speaks on commanding attention in the digital age, mastering human interaction, and regaining influence in a tech-driven world. These topics are crucial in today’s workplace, where AI, hybrid models, and reduced human connection threaten clarity and cohesion. Frederick’s talks are not just informative - they’re transformative. With real-world impact, proven success, and an electrifying stage presence, he is the ideal speaker to inspire your audience and elevate your organisation’s communication game.
Frederick Afrifa's official speaker topics are listed below:
- Developing Executive Presence
- Mastering Cohesive Workplaces
- Overcoming Anxiety
- Social Media’s Impact on Communication
- Storytelling for Leaders
- The Digital Age and Business Growth
- Understanding AI
- 2025 – Featured contestant on BBC’s The Apprentice
- 2021 – Co-founded Believe in Greatness, a global communication skills consultancy
- 2018 – National Athletics Champion (UK)
- 2015 – Surrey County Champion
- 2013 – World Youth Relay Champion
- 2011 – London Schools Champion
How to hire Frederick Afrifa
Contact the Champions Speakers Agency to provisionally enquire about hiring Frederick Afrifa for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
