Erifili Gounari is a leading entrepreneur, bestselling author and engaging keynote speaker. As the Founder and CEO of The Z Link, a leading global Gen Z-focused creative agency, Erifili connects organisations with the Gen Z market and offers data-driven solutions to expand their global market reach. Past clients of The Z Link include Pepsi, IKEA, Deloitte, the UN, Hearst, and many more. As a speaker, Erifili draws on her understanding of Gen Z-focused business to deliver compelling keynotes on topics such as engaging Gen Z on social media, standing out in an age of AI, and building authenticity in business.
In 2017, Erifili graduated from the University of Glasgow with a first-class honours MA in Digital Media and Information & History of Art. From there, she also completed an Entrepreneurship Essentials course from Harvard Business School Online and an MSc in Strategic Marketing from Imperial Business School. Following her education, Erifili held a series of marketing-focused roles, including as Social Media Strategist at 'Repositioning Greece’ for Ithaca Lab, President of Imperial Innovation & Entrepreneurship Club and Head of Social Media at SafetyWing.
Several prestigious awards and publications have recognised Erifili for her impact and career. In 2020 and 2021, she was named on the Forbes 30 Under 30 Greece list and the Forbes 30 Under 30 Europe List in the Media/Marketing and Youngest categories. She has also been a finalist at the Greek International Women Awards' 'Young Star' category. In addition, Erifili is the bestselling Substack author of 'Crystal Clear', which boasts an impressive 55,000 subscribers in 190 countries. In 2024, she published her debut book, 'Design Your Life: Your Career, Your Way', which championed creativity, self-belief and intentional living.
Erifili Gounari is a dynamic keynote speaker who delivers talks that pinpoint how to engage Gen Z both as consumers and as employees in the future of work. She is an ideal speaker for corporate events, summits and workshops and ensures audiences leave with clear, practical strategies they can implement within their businesses. To hire Erifili for your next event, contact Champions Speakers!
Erifili Gounari's official speaking topics are listed below:
- Understanding and engaging Gen Z on social media and in the workplace
- What Gen Z's favourite brands on social media get right about social media strategy
- How Gen Z can stand out in the age of AI through two pillars: Authenticity and Agency
- Design your life: Harnessing the digital native advantage to build future-proof careers
- The power of authenticity: How to build a personal brand that turns you into a magnet for opportunities without draining you
- Self-belief is your unfair advantage: How the happiest people achieve their biggest dreams
Official Feedback From In-Person & Virtual Events:
“Erifili delivered an excellent presentation at our Annual Conference, offering a clear, authentic look at what truly resonates with Gen Z both in the capacity of a consumer, and as an employee. Erifili is professional, well-researched and a pleasure to work with. - Paul Gallagher, CEO at Irish Hotels Federation
“Erifili is a stellar speaker, I learned so much in a short amount of time.” - Attendee at IHF Annual Conference 2026
“A real eye opener.” - Attendee at IHF Annual Conference 2026
“A stand-out session for sure.” - Attendee at IHF Annual Conference 2026
“It completely changed how I see and approach personal branding and building a creative career. Erifili’s talk made it feel so much more approachable and human, which really stands out among so much overwhelming, confusing information.” - Attendee at Google for Startups
- 2024 - Bestselling Writer on Substack, authoring ‘Crystal Clear’ and gaining over 50,000 subscribers
- 2024 - Published 'Design Your Life: Your Career, Your Way'
- 2024 - Fellow of Sigma Squared Society
- 2024 - UN Women UK Delegate
- 2024 - Advisory Board Member for Pion’s Youth Marketing Summit
- 2023 - Named on the Forbes 30 Under 30 Europe List in the Media/Marketing and Youngest categories
- 2021 - Greek International Women Awards Finalist in the Young Star Category
- 2021 - Head of Social Media at SafetyWing
- 2021 - President of Imperial Innovation & Entrepreneurship Club
- 2021 - MSc in Strategic Marketing from Imperial Business School
- 2020 - Named on the Forbes 30 Under 30 Greece list
- 2020 - Social Media Strategist at ‘Respositioning Greece’ for Ithaca Lab
- 2020 - Founder and CEO of The Z Link
- 2018 - Completed an Entrepreneurship Essentials course from Harvard Business School Online
- 2018 - Published ‘The Complex Relationship Between Politics and the Internet’
- 2018 - Published ‘Why is Voting Important for Young People’
- 2017 - First Class Honours MA from the University of Glasgow in Digital Media and Information & History of Art
How to hire Erifili Gounari
Contact the Champions Speakers Agency to provisionally enquire about hiring Erifili Gounari for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
