Erifili Gounari

Erifili Gounari is a Gen Z marketing expert, entrepreneur, author, and writer. As the Founder and CEO of The Z Link, a global Gen-Z led social media agency, she advises leading organisations on how they can improve their connection with Gen Z. Erifili speaks on topics such as social media, future of work, and Gen Z engagement. She is highly sought after as a speaker due to her impressive achievements including being named as a Forbes 30 Under 30 honouree. 

A career marked by numerous notable achievements, Erifili holds an MSc in Strategic Marketing from Imperial College Business School where she served as President of the Imperial Innovation & Entrepreneurship Club. She also partook in multiple internships where she earnt experience at Google, Uffizi Galleries, and the European Parliament. Her career is marked by various leadership roles, including being Head of Marketing for TEDxUniversityofGlasgow and later the Head of Social Media at SafetyWing. These roles helped to build the foundation for her later success as an entrepreneur and media strategist. 

In 2020, Erifili founded The Z Link, within which she has since worked with big name brands such as Deloitte, IKEA, Pepsi, and the United Nations. Furthermore, she founded the Gen Z Club, an online community with over 18,000 members. The purpose of this is to serve as a market research network and platform for connecting brands with Gen Z, with real-time insights and data. Erifili is the co-host of the Espresso Epilogues podcast and author of ‘Design Your Life: Your Career, Your Way’. Furthering her credibility as an influential figure, Erifili contributes to discussions and initiatives through her role as a UN Women UK Delegate. Having been featured in Forbes, Wall Street Journal, and NBC News, Erifili is recognised as a leading voice in her field. 

As a speaker, Erifili is highly sought after to share her expertise on how brands can connect with Gen Z. She has an impressive track record with previous clients and has been recognised as a Forbes 30 Under 30 honouree and a LinkedIn Top Voice. She has previously spoken at global events like TechBBQ and The Drum Live, establishing her as a true professional. To benefit from knowledge on Gen Z, social media, and the future of work, hire Erifili Gounari today!