Dominic Ashley-Timms

Dominic Ashley-Timms is a keynote speaker known for his clear thinking on leadership performance and behavioural change. As the founder and CEO of Notion, he built one of the most respected performance improvement consultancies working with FTSE and Fortune 500 clients. His most recognised achievement is the creation of the multi award winning STAR® Manager programme, a development framework proven to deliver major improvements in communication, productivity and culture across global organisations. He is also the co-author of the best-selling book ‘The Answer is a Question’.

Dominic began his career with a BSc in Information Technology and Human Factors from Loughborough University where he also served as President of AIESEC Loughborough. He worked as an Ergonomist before completing an EMBA at IMD Lausanne, a formative period that deepened his understanding of human centred design and organisational systems. Early roles at Resource Evaluation and BP Oil exposed him to the challenges of operational change, first as a Strategic Business Analyst and later as a Business Manager. These experiences shaped his belief that effective leadership starts with purposeful enquiry and a strong grasp of how people work and interact.

Dominic’s career accelerated when he joined Arthur Andersen Business Consulting as a Senior Manager, delivering large scale change programmes for governments and major retailers. In 2000 he co-founded Notion, which has since grown into a global consultancy delivering programmes that regularly generate hundreds times ROI. With Laura Ashley-Timms he co-created the STAR® model, a simple four step framework that helps managers replace firefighting with enquiry led coaching behaviours. His work has been validated through UK Government funded research, independently evaluated by the London School of Economics, proving significant gains in communication skills, productivity and retention across 62 organisations. Dominic’s leadership at Notion earned the company Personnel Today’s L&D Supplier of the Year award in 2021. He has trained and spoken to leaders in 37 countries including sessions for NBCUniversal and Bank of America and continues to be a trusted voice on leadership, culture and performance improvement.

Organisations book Dominic because he delivers practical insight, measurable impact and a clear route to better leadership. He speaks on Operational Coaching, rehumanising management, improving productivity, leading multi-generational teams and developing stronger communication habits. These topics matter as leaders face constant change, hybrid work and rising expectations from their teams. Dominic gives audiences tools they can apply immediately, helping them shift from accidental to intentional management and build more confident, capable and solutions focused teams.