Dana Wollman

Dana Wollman is one of the most respected voices in technology journalism, recognised for her ability to explain complex innovations, industry shifts and consumer trends to broad audiences. With a career spanning reporting, editorial leadership and newsroom management, she has built a reputation for combining sharp journalistic instincts with deep knowledge of the technology sector. As Senior Technology Editor at Bloomberg, Dana leads coverage of major developments across the consumer technology landscape, helping shape reporting on some of the world's most influential companies and digital platforms.

Dana began her career as a Senior Writer for LAPTOP magazine, producing both rapid response product reviews and in-depth features for print and digital audiences. She later joined the Associated Press as a Technology Reporter, where she broke major corporate technology stories, including Motorola's corporate split and AOL's acquisition of The Huffington Post. In 2011, Dana joined Engadget as a reviews writer and quickly advanced to Senior Reviews Editor. Her leadership responsibilities continued to grow as Managing Editor, where she directed a newsroom of nearly 30 journalists and oversaw Engadget's first documentary project. As Executive Editor, she relaunched the publication's long-form features programme, introduced the future-focused 'Tomorrow' section and emceed the $500,000 Engadget Experience immersive art grant event. 

Dana was promoted to Editor in Chief of Engadget in 2018, and guided Engadget through multiple ownership transitions, corporate reorganisations and changes in senior leadership. She transformed the publication from its blogging roots towards original investigative journalism, expanded its service journalism operation and, during the pandemic, simultaneously served as General Manager, surpassing financial targets and delivering significant business growth. In 2024, she concluded her tenure as Engadget's longest-serving and first female Editor in Chief before joining Bloomberg.

Throughout her career, Dana's work has earned widespread industry recognition. Under her editorial leadership, Engadget secured consecutive journalism awards from the Society for Features Journalism. She also led a major investigation into Uber and Lyft driver lockouts in New York City, which won a New York Press Club Award, received an Online Journalism Award nomination and was named a Loeb Award finalist. Her stewardship of Engadget also contributed to a Webby Award finalist documentary project and sustained audience and revenue growth.

As a speaker, Dana offers a rare combination of frontline reporting experience, executive leadership expertise and deep understanding of emerging technologies. Having managed global teams, navigated corporate transformation, overseen award-winning investigations and covered the world's most influential technology companies, she provides audiences with practical insights into innovation, digital media, journalism, leadership and the future of technology. Her engaging presentation style, proven stage experience and ability to translate complex topics into compelling stories make her a highly sought-after keynote speaker and moderator.