Prof. Bryan Cassady

Prof. Bryan Cassady is an international AI keynote speaker, innovation strategist and bestselling author who turns hype into measurable results. He is known for high energy sessions that mix human judgement with practical AI tools, delivered in formats that suit boardrooms and big stages alike. His biggest achievement is building 11 companies across Europe, the United States and Africa, while teaching and advising leaders at world class institutions. Bryan’s speaking style is clear, generous with practical takeaways, and trusted by organisations that want outcomes they can actually measure.

Bryan’s early career combined blue chip rigour with entrepreneurial drive. After earning an MBA with Honours from Cornell’s Johnson School and an MBA Cum Laude from Vlerick, he cut his teeth in Brand Management at P&G, where he learned to pair disciplined testing with bold execution. That blend of analysis and action shaped his first ventures, from data and consumer insight businesses to marketing technology companies, and later guided his move into teaching. As a guest lecturer and programme lead, he refined a practice based approach to innovation that teams can learn quickly and reapply, a style that now defines his keynotes and workshops.

Over three decades Bryan has led transformations and launched ventures that delivered growth at pace. He is Director of the Global Entrepreneurship Alliance, on a mission to coach one million entrepreneurs by 2027, and has served as Professor of Innovation Management at EDHEC Business School. He relaunched global marketing at IBA, growing digital impact rapidly, and has guided accelerators, corporates and universities in more than thirty countries. He wrote 'CYCLES', an evidence based guide to getting ideas to market faster, and co-authored 'The Generative Organization', a leader’s playbook for working with AI at scale. Earlier in his career he won the Push Marketing Innovation Award for Sophie’s Shopping Club, led the Jigsaw consortium win alongside Unilever, Cadbury Schweppes and Kimberly Clark, and helped build data brands that reached millions of households.

Event organisers hire Bryan because audiences leave with tools they can use immediately. His most requested keynotes are The Generative Organization, Exponential AI solutions in 90 days, and AI as Oracle or Muse, Working with AI as a Teammate. Both talks can be paired with hands on workshops that tackle real challenges, supported by proprietary frameworks like TRUE NORTH, SPARKS and the AI4Innovation toolkit.