Adolfo Fernandez is the Global Director of Product Strategy & Operations for TikTok. Experienced at crafting supreme marketing strategies for multi-billion dollar businesses, Adolfo is known for his ability to thrive in fast-paced matrix environments. Today, he counsels startups, SMBs and Fortune 500 companies on cutting-edge revenue growth strategies. Available to hire as a keynote speaker, Adolfo delivers addresses on the digital economy, technology and leadership. So far, he has delivered highly acclaimed keynote speeches at over 250 speaking engagements.
Adolfo’s illustrious career rests on a solid foundation of a BBA from the University of Santiago de Compostela and a Masters in International Management and Business Administration from the IE Business School. His business leadership today is a result of the numerous prominent roles he has successfully handled in his career. Adolfo has been the Chief Marketing Officer at Cilenis Language Technology, before serving as Business Development Manager at Xerox. Adolfo is particularly skilled at building high-powered teams from the ground up, leading them to ideate and create marketing strategies that have transformed businesses.
Having worked with Google for nearly 10 years, Adolfo’s responsibilities grew exponentially between his first role as Business Development Manager at Google and his role as Head of Global Retail Advertising & Commerce at Google. In this role, he was able to drive commercialisation and develop an effective product roadmap for SMB retailers. At TikTok, Adolfo is tasked with overseeing product marketing and operations for the app’s performance advertising products. Adolfo has been a Guest Speaker at IE Business School and MIT Sloan Executive Education where he has spoken about digital transformation, technology and employability in the tech industry.
An integral part of the Expert Network for the WEF since 2019, Adolfo exhibited his expertise in the retail, consumer goods & digital communications sectors. He is of the firm opinion that technology plays a vital role when it comes to the growth of the economy and society. As an expert on the digital economy, marketing, business growth and innovation, Adolfo has been invited to speak at events for the United Nations and World Trade Organisation. Now, you can book Adolfo Fernandez to speak at your next event. A leading voice on business and digital disruption, Adolfo makes an incredible choice as a keynote speaker. Enquire now!
How to hire Adolfo Fernandez
Contact the Champions Speakers Agency to provisionally enquire about hiring Adolfo Fernandez for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Adolfo Fernandez's official speaker topics include:
- Methodologies for generating new ideas
- Techniques for validating ideas quickly and commercialising new products
- Tips and tools for starting and growing companies internationally
- Best practices for career development
- 2023 – Global Director, Product Strategy & Operations, TikTok
- 2021 – Head of Global Retail Advertising & Commerce, Google
- 2019 – Global Product Lead, Google
- 2019 – Part of the Expert Network at WEF
- 2018 – Keynote Speaker at Portugal Digital Summit
- 2018 – Keynote Speaker at TNW Conference
- 2018 – Guest Lecturer, MIT Sloan Executive Education
- 2018 – Business Advisor, Conector Startup Accelerator
- 2017 – Guest Speaker, IE Business School
- 2015 – Business Development Manager, Google
- 2013 – Business Development Manager, Xerox
- 2012 – Chief Marketing Officer, Cilenis Language Technology
- 2012 – Strategy Consultant, Juan Capella Auditores
