Unlike other forms of media, radio continues to be a fan-favourite amongst the British public. As reported in 2019, 89% of adults in the United Kingdom listened to live radio every week, through both traditional and digital platforms. This consistent, accessible method for absorbing the newest releases and current events, has opened a world of opportunities for celebrity features.
A celebrity spokesperson is commonly booked to be the likeable face of any brand, service, product or event. Though listeners may not recognise you, they will certainly be drawn to their favourite star discussing your brand. They have perfected the balance of personable anecdotes and promoting your business, ensuring an authentic interview. As a celebrity booking agency, we have sourced stars for radio days across the country. Our expert knowledge has ensured the success of countless client campaigns, while our team of booking agents have perfected the process of organising travel and accommodation where necessary. If you are wondering how to book a celebrity, look no further than Champions Speakers.
Step One: Market Research
With radio interviews, preparation is key. Start by thinking about what you want your radio day to achieve; increase traffic to your website? Encourage consumer conversions? Promote your event? Whatever the reason, the first step to booking a celebrity for a radio day is research. It is important to understand who your target audience is and the type of celebrity they would respond best to, to make the most of the exposure.
Step Two: The Hook
Similarly to other forms of media, a good radio interview must have a strong underlying story. Once you have decided what you want your radio day to achieve, then you get creative with how you will communicate this message to listeners. Whether you want to inspire or enlighten, spark happiness or promote your exciting business update, communication is key to captivating listeners across the country.
Step Three: Book A Celebrity
When searching for the perfect celebrity, it is important to keep in mind the needs of your listeners. They must not only recognise who they are hearing but also gravitate towards their personality. Choose a celebrity who relates to your story or brand message, who encapsulates your core values, to ensure an authentic experience for listeners that they will never forget. Charming or inspiring, whichever celebrity you choose must be relevant to your cause.
Step Four: Background Research
When you choose a celebrity, keep in mind their previous media engagements. If they have recently featured on a competitors radio station, then there could be a conflict of interest that detracts from your message. When listeners think about your chosen celebrity, your brand should also come to mind, not someone else's campaign. Take a look at the stars' social media account, to make sure that your radio day can be promoted without conflict from competitors.
While you are finding the perfect date to host your radio day, think about the national and international events that will dominate the media. You can use this to your advantage, for example, planning a sports-themed interview during the Olympics. However, interviews held on a specific memorial day can risk negative PR from listeners, who may find it insensitive. Whichever day you choose, always consider the wider implications.
Step Five: Press Release
Press releases ensure that audiences know when the radio day is taking place, who is being interviewed and how they can tune in. It drums up excitement for the radio day and ensures that listeners are likely to tune in and engage with the content. When organising a press relief, there are several factors that you must take into account. Need an easier way? Hire a professional public relations specialist to provide a quote for managing the campaign.
To find the perfect PR manager, research into the specialists who have great experience within your specific industry. Each market requires set expertise, so choose a press release specialist who can eloquently reflect your business, brand identity and the intention for your radio day, through their persuasive press release.
Organising The Day So, you have researched, promoted and booked a celebrity - what's next? Organising the radio day itself. From travel and transport to the order of the day, a smooth radio day is a rewarding opportunity for your brand.
Will the radio day be in a studio or remotely?
Thanks to the advent of streaming platforms like Zoom and Skype, combined with the top of the range equipment that rivals cinema-standards, interviews can be conducted from anywhere around the world. Additionally, many stations will provide recording equipment for the interviewee, to ensure that the sound quality is clear and crisp.
If your celebrity is attending the interview in person, then you must ensure that the day runs as smoothly as possible, to take advantage of the time you have with the celebrity. You don't want to be panicking about taxis when you should be reaping the rewards of your newfound exposure. Make sure that the interviews take place in one building where possible, or within a close enough distance to travel between quickly.
How long does a radio day last & how many interviews usually take place?
Commonly, 10 to 20 interviews take place during a radio day. These are held between either 8 am and 1 pm, or 12 pm and 5 pm, to keep the conversation alive. Although you may want to get the most out of your celebrity, the more interviews they do the more repetitive they will sound, making the content appear unauthentic for listeners.
Top PR Broadcast Media Agencies For Your Radio Day:
These agencies have enjoyed decades at the forefront of their industry, managing campaigns for clients across the country. Take a look at our top pick of PR broadcast media agencies below.
- 4 Media
- Radio Relations
- Shout Communications
- Broadcast Ready
- Red Consultancy
- Porter Novelli
- Relations Group Marketeers
- Bradchuck LTD
BOOK A CELEBRITY FOR A RADIO DAY
To book one of our inspiring speakers, browse and select the desired topic and simply complete our online booking form or call us on 0207 1010 553.