Peter Cowgill


Born in 1953, Peter Cowgill is a celebrated retail speaker and business expert, who uses his knowledge of first-hand management to inspire and educate his audiences. For decades, Peter has been increasing business profits, expertly managing employees and improving company strategies, thanks to his strong eye for success.

Since 2004, Peter has been one of the key players in JD Sports’ skyrocketing profits, earning him a reputation as one of the country’s most prominent businessmen. As a speaker, Peter frequently features at business conferences, industry events and university lectures, sharing his knowledge of management, retail and business.

In his early career, Peter was educated at De La Salle Grammar School in Manchester, before graduating from the University of Hull with a bachelor’s degree. At present, he is the non-executive chairman of Better Bathrooms, Quiz since 2017 and United Carpets, where he improved the productivity and profitability of the businesses. In advisory roles, Peter is a calculated and knowledgeable consultant, who shares his strategies for success.

In March of 2004, Peter moved from his financial role to the CEO of JD Sports, the popular UK based sports store, which sells shoes, clothes and accessories for every sport. The brand can be spotted on nearly every UK high street, and is frequented by millions of shoppers a year. JD has grown in success, thanks to Peter’s core principles; valuing the consumer, sector-leading stores, innovative shopping technology and efficient store employees.

In recent years, JD has flourished to a £355.2 million headline profit, mostly due to Peter leading the international expansion. Peter opened 56 JD stores in Europe, nine in the Asia-Pacific area and even stores in Australia. As a speaker, Peter’s knowledge and experience speak for themselves, as he shares his journey to business success with his audience. Meticulous and insightful, his first-hand role in JD’s profit rise has firmly positioned Peter as a popular speaker and a sought-after expert.

To book Peter Cowgill as the retail speaker for your corporate event, function or conference, simply contact the Champions Speakers agency using the contact details below:

When at corporate events, Peter is known to cover the following topics:

  • Retail & Business Management
  • High-Street Shopping
  • Drive & Determination
  • Overcoming Obstacles
  • Business & Motivation
  • People Management

Watch Peter on Sky News, here: