Luke Perkins

Luke Perkins has spent 20 years at the forefront of creative design and strategy, leading a myriad of brands to business success. Group Director of Creative Strategy at The Coca-Cola Company, Luke has worked on brands such as SmartWater, Topo Chico, Vitamin Water and Gold Peak, making them memorable and in-demand. As a keynote speaker, Luke teaches people how they can also make their work memorable and sought-after.

Luke completed his BS in Design from The Art Institutes, which served as the foundation of his stellar career in art design and creative strategy. In his very first role as Senior Art Director of Arnold, he played an instrumental role in the “Drivers Wanted” campaign by Volkswagen, amongst several other incredible campaigns he worked on. Luke has also served as Senior Art Director at Modernista!, Executive Creative Director at North, and SVP Creative Director at Arnold.

Luke’s work is governed by the principle that work that evokes emotion is successful, and that success can only be achieved by having fun. In each of his roles, he has conceptualised, led diverse teams and endeavoured to make the output the most fun and subsequently striking it can possibly be. His portfolio includes New Balance’s Let’s Make Excellent Happen campaign, The Climate Reality Project with Al Gore, and distinguished work for brands such as Columbia Sportswear, Clif Bar, and Volvo to name a few.

Before his current role at The Coca-Cola Company, Luke served as the Vice President of Vacasa. For his extraordinary work over the years, Luke was included in Frontify’s 2023 Brand Visionaries list, which acknowledges creative maestros who have transformed the US branding landscape. He is also a highly sought-after keynote speaker who was invited to speak about creativity and AI at the 2023 Paradigms Summit in Lisbon. Luke Perkins is now available to hire as a keynote speaker at a wide range of events, sharing his expertise in devising creative strategy, technology and AI.