Jeanne Bliss is a world-renowned customer service expert, known fondly as the ‘Godmother’ of customer experience. As a global figure in transforming businesses to earn exponential customer-driven growth, Jeanne uses over three decades of experience to change the way business leaders approach customer service, helping them become the best versions of themselves personally and professionally.
Beginning her career at Lands’ End, Jeanne served as the Leader of Customer Experience, reporting directly to the founder and executive committee. After nearly 10 years, Jeanne moved to Mazda as the Leader of Customer Loyalty and Satisfaction, realising she wanted to make customer experience her life's work. Joining Coldwell Banker as Leader of Franchisee Loyalty, Jeanne became the first Vice President of Affiliate Services and Loyalty, uniting leaders across the region to service franchisees. She took on a similar role at Allstate as the Leader of Customer Experience, also the first Vice President of Customer Satisfaction and Retention. Jeanne began to develop her concept of the ‘Power Core’ before moving to Microsoft, becoming the Leader of Customer Experience as General Manager of Worldwide Customer and Partner Loyalty. Transforming to consultancy, she founded and serves as CEO of Customer Bliss, championing the idea that earning admirable growth isn’t soft, it’s simply an outcome of leadership and behaviour. Continuing her mission of establishing leadership bravery across a variety of industries, she co-founded the Customer Experience Professionals Association, an organisation dedicated to the advancement of customer experience management practices.
With over 35 years of experience at the forefront of customer experience, Jeanne is the author of four bestselling books: ‘Chief Customer Bliss’, ‘I Love You More Than My Dog’, ‘Chief Customer Officer 2.0’ and ‘Would You Do That to Your Mother’. Collating her invaluable knowledge, Jeanne offers a 52-video masterclass on customer-driven growth and is also the host of the chart-topping ‘Human Duct Tape Show’ podcast, where she interviews leading industry professionals. She has been featured in a multitude of media, from print media like Forbes, Inc., and Fast Company to audio and visual media such as CNBC and Amazing Business Radio, hosted by Shep Hyken.
Through trailblazing coaching sessions, unforgettable keynotes, and a commitment to helping leaders from all sectors find their ‘three blocks long’, Jeanne is changing the customer service industry one speech at a time. Audiences leave motivated, excited and more conscientious of their goals, ready to use her ‘Five Competencies’ framework to build their very own customer-driven growth machine.
Social Media

22.5K
Books

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Would You Do That to Your Mother?: The "Make Mom Proud" Standard for How to Treat Your Customers

"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Chief Customer Officer. Getting Past Lip Service to Passionate Action
Jeanne Bliss's official speaking topics are listed below:
WHAT’S YOUR THREE-BLOCKS LONG?
How Will You Be Remembered?
- Jeanne learned about humanity in business by watching her Dad in his Buster Brown shoe store in Des Plaines, Illinois. He “shoe’d” a generation of children, and their children’s children, and the memory of his care for not only the tiny little feet, but for mums and legions of families he cared for over the years, earned him a place in the story of their lives. So much so, that when he retired a line of people THREE-BLOCKS LONG stood to tell him how buying shoes would never be the same.
- The foundation of “Experience” is memory creation. The admired companies start here. They focus on how their people, actions and overall behaviour of their company establishes how they’ll be remembered. Knowing how you want people to remember you, building how you will deliver those memories, and then living those characteristics and behaviours yields what Jeanne Bliss describes as prosperity of the human spirit and financial prosperity.
- In this keynote the audience will learn both the art and science of delivering memories that will make people stand in line for your experience, your product and your people. Learn how to make memory creation the currency of your brand, and how to elevate your company to delivering moments that pull people toward you and make your people into MEMORY MAKERS.
BUILD YOUR CUSTOMER-DRIVEN GROWTH ENGINE
5 Leadership Steps for Living the DNA of “Experience”
- Just how do you go about earning customer-driven growth? What’s different about leadership, motivation, communication and accountability in a transformed “customer” company, and how do they get there? This keynote will answer those questions and demystify that path for you. It is based on Jeanne’s 25 years as a Chief Customer Officer, her experience coaching over 20,000 executives, the content in her seminal book Chief Customer 2.0, and her podcast interviews with over 200 Global Chief Customer Officers.
- In this keynote, Jeanne outlines her five steps necessary to successfully lead a customer experience transformation. She will guide you on embedding these competencies to get into action quickly with a united leadership team, outlining her five-competency framework that has launched and advanced customer experience transformation in businesses around the world.
HUMANITY IN BUSINESS
Show the Best Version of Yourself to the World
- “Experience” without humanity is just a bunch of tactics. This keynote is a fast-track lift-off for your customer experience efforts, inspiring your audience to include the often overlooked critical element of transformation: understanding the human at the end of your decisions. The most admired companies, who earn ardent admirers and organic growth, focus on who these people are, how they live their lives, and understanding their goals. They build respect, honour and trust into their operating model and with their people. They are celebrated for how they show up as people, and for the care, thoughtfulness and humanity they have woven into their operating model.
- In this keynote, adapted from Jeanne’s book Would You Do That To Your Mother?, you work with Jeanne in collaboration to customise your content for your audience. Together, you select the case studies in each of the four areas that define the lives of their customers. As a result, your audience will receive a path for actions they can take immediately, often with very little investment, rather than just a shift in attitude and commitment to act. This is a fast-paced and uplifting exploration of the reality of customers’ lives, blended with “aha” moments to motivate and move people into action.
FIVE KEY ACTS OF LEADERSHIP BRAVERY
That Raise Up a Company and Its People
- “Experience” in its purest form…is Leadership BRAVERY. It is Leadership Bravery in making choices that enable your people to rise. It is clearly knowing and living conscienceled decisions about what you will and will not do, to grow. It is leaders who model behaviors honoring customers and employees – that everyone can model across your entire organization. And it is honoring customers’ lives in how you conduct yourself in business and for the kind of people you are. This yields what Jeanne Bliss calls “Admirable Growth.” This growth fuses people to you. It raises your employees and it elevates your company in the marketplace. It establishes the legacy for how you’ll be remembered.
- In this keynote learn the 5 key acts of LEADERSHIP BRAVERY that drive this powerful type of growth few companies achieve. Travel with Jeanne as she guides your audience on a tour of the behaviors and actions of leaders where entire companies who are freed, celebrated and guided to follow a course that raises the spirit of their people and elevates them to do more and achieve more than their competitors. And learn how you can find your path to this type of admirable and prosperous growth and legacy.
A FIRESIDE CHAT WITH JEANNE & YOUR LEADERS
An unplugged conversation about creating the best version of your organisation
- Audiences love nothing more than authentic, transparent, real-time talk about the issues shaping their work and their lives. Since 2002, Jeanne has guided over 20,000 strategic conversations with leaders across almost every business vertical to better understand customer experience and reinforce the value of improving lives as a core company mission. Bring your audience into this idea-rich conversation between Jeanne and one of your leaders, exploring the opportunities each person in your organisation has to improve customers’ lives, and ultimately inspire customers to become the advocates who make your organisation known and valued in the marketplace. If you are already hosting a keynote with Jeanne, she is often happy to include this as an added element, time permitting.
Official Feedback From In-Person & Virtual Events
"Jeanne helped us launch our CX journey nearly 7 years ago. We hired her to cast a vision and execute a strategy that would differentiate us in a highly competitive, highly regulated market. One of the most prolific thought leaders, Jeanne has the wisdom of someone who has walked the walk herself at some of the most storied brands in the world. She brings insights that are fresh, innovative, and effective. Since our CX journey started in earnest at Sandy Spring Bank, we have won the CX Innovation Award twice and were recognized as the most Trustworthy bank in Maryland in 2019. We have improved upon every CX metric and driven client loyalty that translated to 6 years of consecutive, record-breaking growth. The 5 competencies work if you work them. Thank you Jeanne!" - Mark, CCXP
“A bottle-rocket wrapped inside a book of customer wisdom.” - Bob, Senior Vice President, Century Furniture
- 2026 – Continues as the ‘Godmother’ of Customer Experience
- 2018 – Published ‘Would You Do That to Your Mother’
- 2015 – Published ‘Chief Customer Officer 2.0’
- 2011 – Co-Founder, Customer Experience Professionals Association
- 2009 – Published ‘I Love You More Than My Dog’
- 2006 – Published ‘Chief Customer Officer’
- 2002 – Founder & CEO, Customer Bliss
- 1999 – Leader of Customer Experience, General Manager, Worldwide Customer & Partner Loyalty, Microsoft
- 1997 – Leader of Customer Experience, First VP Customer Satisfaction & Retention, Allstate Corporation
- 1995 – Leader of Franchisee Loyalty, First VP Affiliate Services & Loyalty, Coldwell Banker
- 1992 – Leader of Customer Loyalty & Satisfaction, Mazda
- 1983 – Leader of Customer Experience, Lands’ End
How to hire Jeanne Bliss
Contact the Champions Speakers Agency to provisionally enquire about hiring Jeanne Bliss for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
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