Dan Sodergren is a leading future of work speaker, AI thought leader, and the Founder of Great Marketing Works. With over two decades at the helm of technology, leadership and the Fifth Industrial Revolution, Dan has helped various organisations with strengthening human potential and integrating emerging technology.
With a degree from the University of Hull, Dan established a pioneering hemp fashion label in his role as Co-Founder of The Hemp Trading Co. Clothing (THTC). A serial tech entrepreneur, Dan has also been the Co-Founder of Spearfish Events, Follogro, BeFreeOfType2D and YourFlock.co.uk, an employee feedback platform. Dan is also the co-founder of AI Marketing Course, an online training programme helping entrepreneurs, coaches and consultants to create effective digital marketing. His signature frameworks, such as the Four Intelligences and the SCALE Framework, as well as the concept of the 'Automated Intern', have given him the status as one of the most practical voices in AI adoption today.
Dan is the author of 10 books, including the acclaimed 'The Fifth Industrial Revolution' and 'The Leader's Guide to the Times of AI'. As a recognised expert in tech, Dan has also appeared on across media outlets such as BBC Breakfast, BBC Watchdog, The One Show, and Rip Off Britain, as well as numerous radio broadcasts. In 2022, Dan delivered the TEDx “The Future of Work”, which demonstrates his keen expertise in tech and AI, as well as his impactful public speaking skills.
Having worked with prominent brands such as Kellogg’s, IHG, Signify, ONS, PRS, and more, Dan is the perfect addition to events related to the future of work, AI and data, technology, entrepreneurship and leadership. Translating the idea of a Fifth Industrial Revolution to audiences and corporate engagements, Dan is sure to energise, challenge and equip individuals and teams with the knowledge and tools to succeed in the future age of emerging technology.
Social Media

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Books

Make Your Passion a Success

Overcome the Fear of Public Speaking

Conquer the Room

The AI Advantage
Dan Sodergren's official speaking topics:
- The Four Intelligences: Artificial, Emotional, Independent, Organisational
- SCALE Framework: Start → Create → Activate → Link → Elevate
- The Automated Intern concept for AI
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
"Dan's keynote on the future of work was a high-octane, high-energy whirlwind talk" - Kelloggs
"His passion and expertise for the subject are contagious." - Digital Wholesale Solution
"As a keynote speaker...a true point of difference." - Cooperative UK
"Dan Sodergren brought a refreshing perspective to our Amcham Lab Global masterclass on the future of work. Across 90+ leaders from innovation, strategy, and culture teams, the response was exceptional—4.9/5 average rating. What set Dan apart: He didn't lead with AI capabilities or deployment speed. Instead, he started with a fundamental question about human meaning and purpose—then showed how emotional intelligence and leadership discipline are prerequisites for successful AI integration, not afterthoughts. His Wizard of Oz analogy perfectly captured the tension between 'tech solutions' and 'human problems,' and his message resonated across roles and cultures: AI amplifies the leadership culture you already have. Before deploying tools, audit your foundation. For organizations serious about leading through this transition, Dan provides both the strategic framework and the diagnostic rigor to get it right. He's a rare combination of visionary thinking and practical business acumen." - Carlos, Innovation Lab Leader, Amcham Lab Global
"Dan delivered an excellent session on the Fifth Industrial Revolution for our IHG Emerging Leaders, achieving 94% satisfaction from an international audience of senior hotel operators. He adapted seamlessly his content around AI and the Future of work for our attendees and delivered strategic value that resonated strongly. Professional, flexible, and highly knowledgeable." - Carly, Senior Director Operations & Engagement, EMEAA, IHG Owners Association
“"We invited Dan to speak to 60 SME owners and directors at our Christmas business growth event. He surveyed the room beforehand and tailored his talk to exactly where our members were with AI. The feedback was outstanding: 92% rated him 4 or 5 stars, and several members have already asked about AI training. If you're looking for someone to cut through the AI noise and give your audience practical, honest guidance, I'd highly recommend him." - David, CEO, Henley Coaching Partnership
- 2026 - Named Top 101 Global Employee Engagement & Experience Influencers for 3rd Consecutive Year
- 2026 - Keynote Speaker, MBNL, mobile infrastructure, delivered bespoke Wizard of Oz narrative mapped to MBNL’s strategic context.
- 2026 - TEDxUniversityofSalford
- 2026 - Lead Trainer, international AI training programme for communications professionals
- 2025 - Brand Spokesperson & Influencer Campaigns For Personio and Vodafone
- 2025 - Keynote Speaker Hull University Humberside Business Final Event
- 2024 – Invited to speak on the See Me Be Me podcast
- 2024 – Host of EPTDA Leadership Academy Annual Business Convention
- 2024 – Keynote Speaker at Signify
- 2023 – Founder, AI Marketing Course
- 2023 – Released the latest edition of “How to Effectively Use AI to Market Your Business in One Day a Month”
- 2019 – Marketing Specialist, The Landing at MediaCityUK
- 2018 – Founder, BeFreeOfType2D
- 2017 – Head of Diversity, Manchester Publicity Association
- 2017 – Co-Founder, YourFLOCK.co.uk
- 2016 – Engagement Officer & Head of Marketing, UTC@MediaCityUK
- 2013 – Marketing Manager, The Apprentice Academy
- 2012 – Brand Ambassador, Blippar
- 2011 – Commercial Manager, goAugmented
- 2010 – Author of “Make Your Passion a Success”
- 2008 – Founder & Lead Trainer, Great Marketing Works
How to hire Dan Sodergren
Contact the Champions Speakers Agency to provisionally enquire about hiring Dan Sodergren for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.