Ben Legg

Ben Legg is transforming entrepreneurship by giving entrepreneurs the tools they need to reinvent the world. CEO and Co-Founder of The Portfolio Collective, Ben has built a global community of 10,000 portfolio professionals. He is recognised as a leading authority on artificial intelligence, the future of work, advertising, and emerging business models, helping CEOs and investors navigate the rapid changes in technology, work, and geopolitics. He is also the Founder and CEO of Digital People International, a platform through which he helps entrepreneurs and investors understand and reinvent themselves, their teams, and their industries.

A former British Army Officer, Ben played a major role in ending the Siege of Sarajevo in 1995. An engineer by training, he began his post-military career as a Strategy Consultant at McKinsey & Company. Ben went on to take senior roles such as Vice President of Sales for The Coca-Cola Company, where he held strategy, marketing, and sales positions across Greece, Poland, and India, leading a high-profile turnaround of Coca-Cola India. His performance piqued the interest of Google, where Ben became COO of Google Europe. In this role, he developed the company’s monetisation strategy across Search, YouTube, Maps, and Mobile, writing the blueprint that is still the foundation for how Google (and its competitors) monetise audiences today.

Having also served as CEO of AdKnowledge, AdParlor, and European Directories, Ben is the author of Marketing for CEOs: Death or Glory in the Digital Age. In the book, he shares insights on how to succeed in the fast-changing world of digital marketing and branding. One of Ben’s most notable roles was as Managing Director of Ola UK, where his key responsibilities included developing the strategy to launch the globally recognised mobility company in the UK. Since 2010, Ben has led various global technology businesses, collaborating and competing with many of Silicon Valley’s major players. Having successfully served on the Board of Directors for Ola UK, Ben has also been a Board Member for The Webinar Vet, Haystack, GFR Fund, Goodsted, and Optimi Health.

Ben is a recognised name on Wall Street, where he educates investors on the latest technology and revenue trends in Silicon Valley. Having lived in nine countries and worked in more than 60, Ben possesses a level of global business knowledge that few of his contemporaries can match. He is also a Mentor at the Oxford Foundry and supports Oxford University’s entrepreneurial ecosystem. Ben has been a keynote speaker at AdTech, Chief Disruptor, Future Car, The Future of Work Conference, and the Cannes Lions Festival of Creativity, as well as at internal conferences for Google, Coca-Cola, King Games, McKinsey, and Samsung. He has been interviewed by leading outlets including BBC, NBC, Bloomberg, The Wall Street Journal, and The Times, and has advised hundreds of CEOs, boards, government ministers, and executives worldwide.

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