Ani Attamian

Ani Attamian is an AI and business transformation keynote speaker, business adviser and Founder and Chief Solution Designer of LEMA Collective, known for helping organisations identify the structural problems that can prevent transformation from delivering lasting results. With more than 22 years of enterprise experience, including 11 years at Google, Ani brings extensive expertise across artificial intelligence, data, customer behaviour, digital innovation and commercial strategy. Her career has placed her at the centre of major technological shifts, giving her first-hand insight into how organisations adopt new technology, where transformation programmes go wrong and what leaders can do to create stronger foundations for sustainable growth.

Ani built her expertise through senior roles spanning technology, marketing, product development and client strategy. Early positions included Global Product and Client Manager for iSEBA at Aegis Media, followed by client services roles at iProspect and iCrossing. She later joined Google in San Francisco, beginning an 11-year career with Google in which she progressed through the retail and technology business and managed some of the company’s largest EMEA clients. Her achievements included securing a pan-EMEA Pathfinder Partnership with Dyson, leading a major collaboration with Jamie Oliver and working alongside agencies including Dentsu, Havas, IPG and Publicis. Ani later became Head of Publishing Product Partnerships for Europe, the Middle East and Africa, where she helped lead the EMEA launch of Google’s auto-narrated audiobooks, using machine learning and text-to-speech technology to expand opportunities within audio publishing.

In 2024, Ani founded LEMA Collective, bringing together specialists in business strategy, data architecture, software development, digital marketing and AI to address complex organisational challenges. Through this work, she developed her Data-to-Decision Sequence, a methodology designed to expose underlying problems, prioritise what needs addressing and ensure organisations build solutions in the right order. Ani’s approach has also been shaped by profound personal experience. Following the death of her mother, a psychotherapist who was killed by a patient, Ani spent years addressing the symptoms of her own trauma without confronting its underlying cause, eventually experiencing a serious health warning. The experience influenced her belief that lasting change requires leaders to identify root causes rather than simply treating visible symptoms. Alongside her commercial work, Ani is a Board Adviser to the ARI Literature Foundation, where she supports its work championing educational access.

As a keynote speaker, Ani challenges leaders to consider whether their organisations have the foundations required to make AI, data and business transformation deliver meaningful commercial results. She has spoken at World Travel Market, the GCVA Conference and The Tourism Society, served as a mentor at SXSW London and delivered a guest lecture at King’s College London. Her keynotes are particularly relevant to organisations investing significantly in AI while facing fragmented data, unclear accountability, disconnected teams or ineffective transformation programmes. Combining senior Google experience with current advisory work, Ani makes complex business and technology challenges accessible, showing audiences how to identify what needs fixing first, make stronger decisions and create the foundations for transformation that lasts. Ani holds degrees from Northeastern University and Boston University.