Adam Greenfield

Adam Greenfield is one of the foremost thinkers on the human-centered design of technological systems. A leading urbanist, technology expert, and academic, Adam has spoken about his ideas on how big technological shifts affect us psychologically and societally. As a keynote speaker, Adam provides discussion provoking and insightful content that is of interest on an individual level and business-wide. Founder and managing director of Urbanscale, Adam’s career experience led him to develop the company in 2010.

As a smart city skeptic, he instead focuses on human-centered design with regards to products, services, and urban planning. With his beliefs at the center of Urbanscale, the company works on both long and short term consulting projects to develop designs that benefit everyone living, working and experiencing world cities. During his talks, he elaborates on how all businesses should strive for an ultimate user experience above all else.

Prior to establishing Urbanscale, Adam worked as the lead information architect at Razorfish Tokyo, focusing on user experience. He naturally progressed into the role of head of design direction at Nokia and with a decade of experience, he transitioned into academia in 2006. Lecturing at the University of New York on their Urban Computing program and at University College London allowed Adam to share his concerns with students regarding smart cities and his alternative options.

In 2013 Adam Greenfield was awarded the Senior Urban Fellowship at the LSE Cities center of the London School of Economics, solidifying his position as an expert in the urbanisation and technology field. Due to his innovative ideas, Adam has been a popular choice of keynote speaker for events such as: Korea Advanced Institute of Science and Technology, Harvard Graduate School of Design and South by Southwest Interactive.

He has also published a number of renowned books including: Urban Computing and Its Discontents (2007), Against the Smart City (2013) and Radical Technologies (2017). A revered urbanist and experienced technology expert, Adam Greenfield has spoken across the world about his alternatives to smart cities, and how urbanisation and technology go hand in hand. He is able to translate his research into applicable keynote speeches for corporate events, educational institutes, and conferences, leaving every audience member more knowledgable and inspired to spark discussion.