A pre-eminent marketing speaker, Tony Anderson has acted as former marketing director for both easyJet and Egg plc. An ideal keynote speaker for conferences, Anderson can guide businesspeople through the intricacies of organising multinational marketing campaigns and the correct way to gain a return on investment. Working closely with entrepreneur Stelios Haji-Ioannou, Anderson was fundamental in the founding and success of easyJet. Aside from this, Tony also headed a number of spin off operations as a marketing director, including the easyGroup. Offering a unique view into the ‘easy empire’ as a marketing speaker, Tony intrigues and compels guests with the journey he took from being the third employee of the company to creating a business empire.
Shortlisted for the prestigious Marketer of the Year award as well as featuring on The Marketing Power List, Anderson has seen wide recognition for his abilities and efforts in business. As one of the leading marketers in the nation, Anderson poses engaging questions and scenarios during talks as a business speaker to get the best out of his audience members. Alongside his work for easyJet, Tony has also provided his expertise to BA, HSBC, Egg and The Thomas Cook Group. Currently a group director for the largest market research company in the world, Anderson’s extensive knowledge of the marketing world makes him one of the most desirable marketing speakers on the keynote speaker circuit.
In the mid 90s, newcomers easyJet and Ryanair kicked down the doors to the club of European airlines. Since then the industry has gone through an extended period of staggering and unprecedented change. Tony Anderson, easyJet’s first marketing director and a member of the original start-up team has earned a reputation as a stand-out speaker. Typical themes include; what lies behind the enduring success of easyJet? Where is the aviation industry headed next? What can your company learn from the airline revolution? Covering topics such as ancillary revenue, yield management and challenger marketing, Tony draws on his personal experiences of fighting British Airways in a David v Goliath tale that brings the world of low cost airlines to life. Every member of your audience will have personal experiences and opinions on flying with low-cost airlines. This means Q&A sessions are both engaging and participative.
Books
Easy Jet Rising: How An Orange Airline Changed The Way We Fly
EasyLand - How EasyJet conquered Europe
Gorilla Marketing: Birth Of A Low-Cost Airline
Tony's official speaking topics are listed below.
- What lies behind the enduring success of easyJet?
- Where is the aviation industry headed next?
- What can your company learn from the airline revolution?
- Ancillary revenue
- Yield management
- Challenger marketing
- 2019 - Published 'easyJet Rising'
- 2017 - Rehired by founder Sir Stelios Haji-Ioannou to serve as a core brand consultant for easyGroup
- 2011 - Joined the Imperial College Business School faculty to lecture on global marketing and MBA programmes
- 2000 - Marketing Director of easyGroup
- 1995 - Joined easyJet as employee number three and its first-ever Marketing Director to launch the iconic low-cost carrier
- Ranked repeatedly on the UK Marketing Power List as one of the UK’s most influential marketers for pioneering low-cost airline promotion
How to hire Tony Anderson
Contact the Champions Speakers Agency to provisionally enquire about hiring Tony Anderson for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
