Fadi Abi-Nader

Fadi Abi-Nader is a renowned global commercial transformation leader who brings the complexities of advanced technology to real-world business leaders at scale. Utilising his rare combination of enterprise-level strategic leadership, general management expertise and deep practical fluency, he helps to reshape how modern sales organisations operate and integrate data, automation, and artificial intelligence. With a passion for building digitally enabled, human-led sales ecosystems where technology enhances - not replaces - human judgment, relationships and frontline effectiveness, he is a sought-after speaker across the globe. Fadi's career spans more than 25 years in CPG and 22 years at Mars, making him known for a grounded, authentic style that blends frontline understanding with real transformation stories. 

With a Bachelor's degree in Mechanical Engineering from The American University in Cairo in 1996, along with later completing executive education in Strategic Thinking from the IMD Business School in 2019 and The Economics of Mutuality from the University of Oxford in 2021, he has built extensive expertise. In 2001, Fadi started his career in marketing at Henkel, where he progressed from Assistant Brand Manager to Brand Manager. Joining Mars in 2004 enabled him to gain a truly global perspective shaped by a multicultural background and citizenship, working across Canada, Egypt, Lebanon, the Middle East, Africa, Asia, Europe and Latin America. This lived experience across diverse markets allows him to connect naturally with audiences across geographies, translating complex ideas into practical insights that resonate regardless of regional dynamics. 

Earlier in his career, as Regional General Manager for Egypt and Levant, Fadi held full P&L accountability across 10 markets and held a 1000+ person organisation through extreme volatility such as political upheaval, economic crisis and currency devaluation. During this period, he quadrupled the business whilst building resilient teams and sustaining high engagement despite the prolonged uncertainty. Fadi played a founding role in shaping the strategy and operating model for Mars' Global Emerging Markets organisation, leading him to serve as Regional Vice President for Global and Commercial. He has led a $3B business across more than 140 markets spanning 6 continents. His experience delivering significant growth through integrated sales, marketing and digital transformation shapes his perspective on leading through adversity and navigating complexity. 

Alongside business leadership, Fadi has been an active contributor to executive education and industry dialogue, including the Growth Leader Accelerator programme in partnership with Accenture. Additionally, his knowledge has been shared across media as he has been featured in various publications, including Performance Marketing World, International Confectionery and Confectionery News. In 2025, he was featured in the Evolve Voices podcast discussing his 20-year journey at Mars. His perspective consistently challenges organisations to think beyond the technology itself and instead focus on how to combine it with human judgment, creativity and leadership with the power of data and artificial intelligence, making him the perfect speaker for organisations seeking expert knowledge and actionable insights.