William Butler-Adams


As CEO of Brompton Bicycles, William Butler-Adams is the driving force behind a new surge in British engineering as well as an accomplished retail speaker. His company design, produce and distribute over 30,000 ingenious folding bikes each year out of their West London factory. Despite the economically turbulent last few years, Brompton have enjoyed exponential growth due to William’s leadership. William’s after dinner and keynote retail speeches describe the thought processes needed to expand a business and drives sales through inventive marketing and a timeless product.

Alongside founder and inventor Andrew Ritchie, Will has moved Brompton from a cottage industry to a rapidly growing international brand, blending expert engineering with a team who are truly passionate about the product. William sees the Brompton as a form of urban public transport, not just a leisure item. As an after dinner speaker, William blends his knowledge of sustainable growth and innovative design as a direction for the future.

During his after dinner speeches as a retail speaker, Will explains his belief of building out obsolescence, where owners fall in love with a product designed to last the test of time. Will and Brompton achieve this by promoting sales using social media to tell friends of owners how wonderful their product is, rather than dealing with the frustration of having to replace something, a practice that is coming ever more common in business.

Butler-Adams explains that 70% of Brompton’s customers are from overseas markets, leading to a belief that Britain is still capable of manufacturing excellence, arguing that with investment and encouragement the nation can once again produce real growth in our export market. Perfect for events and conferences, William is a consummate business speaker to combine corporate advice with teamwork and leadership strategy.

To book William Butler-Adams as the retail speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing agent@championsukplc.com or by calling a booking agent directly on 0207 1010 553.

When at corporate events, Will is known to cover the following topics:

  • Retail Speaker
  • Industry in Britain
  • Growth in Recession
  • Marketing, Branding & Product Placement
  • Transformational Leadership
  • Change Management
  • Event & Conference Host

“His passion and enthusiasm for the Brompton brand really inspiring and he was really funny.” – Estée Lauder Cosmetics Ltd


“I was inspired, the room was inspired, the story was interesting and what a great humble down to earth likeable guy.” Lancaster University Management School

“Will really enlivened the debate, he was fantastic.” –
GE Capital