Goran Carstedt

Former CEO Of IKEA

Goran Carstedt is renowned for his monumental retail influence, as the former CEO of IKEA. The Swedish brand has provided customers with affordable and stylish furniture for decades, creating an empire out of meatballs and flat-pack wardrobes. IKEA didn’t just find a gap in the market, the company has created its own market, growing in popularity exponentially. With Goran at the helm, IKEA became one of the most recognisable brand names in modern history. When Goran takes to the stage, his passion for business development, leadership and retail shine through. The after-dinner speaker is commonly found at events ranging from industry conventions to business conferences, where he shares his story of growth and strategies to business success.

In 1974, Goran earned a Ph.D from the University of Umea, where he developed a foundation of knowledge to build upon. Immediately after he graduated, Goran started working at Volvo as their Manager of Market Planning. At the time, he was a part of their car division, located in Gothenburg. Goran went from strength to strength within the company, securing the role of Manager of Corporate Planning from 1977 to 1982, President of the car division from 1982 to 1985 and finally, President of Volvo Svenska Bil AB from 1985 to 1990.

By 1990, Goran was the President of IKEA North America, a position which he held for 5 years, until 1995. Goran progressed to the head of IKEA Retail Europe, whilst advising the company as a member of the IKEA Group Management Board. Goran left IKEA in 1997, not before impacting the business’ productivity, sustainability and profit turnover. In his public speeches, he reflects upon this period of his career, sharing stories from the inner workings of such a prolific company. He also offers strategies for personal and professional development, inspired by his experiences as an Executive Member of the Swedish Bidding Committee for the 1994 Winter Olympics and growing the Society of Organisational Learning. He is likeable and knowledgeable in equal amounts, making Goran a true pleasure to witness present life.

To book Goran Carstedt as the business management for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing agent@championsukplc.com or by calling a booking agent directly on 0207 1010 553.

When he’s at corporate events, Goran is known to cover the following topics:

  • Business Management
  • IKEA Retail Group
  • Drive & Determination
  • Peak Performance
  • Overcoming Adversity
  • Dealing With Problems