David Smith

Former HR Director Of Asda & Leading Business Speaker

David Smith has 35 years Corporate experience of change management, the last 15 years of which were spent in the turnaround of the Asda Retail Business. Asda was transformed from a bankrupt broken business to a high-performance retailer and also achieved the status of being No1 Best Place to Work in the UK Sunday Times Survey. David and his Team led many of the changes which created a highly productive performance-based culture and laid the foundations for commercial success.

David was People, IT and Loss Prevention Director at Asda, and was on the Executive Board for 10 years. Today, David is a highly respected Author, Business Speaker and Consultant. He is also frequently requested to Mentor/Coach CEOs, HRDs and other Board Directors, utilising his experience of Executive responsibility in a fast moving commercial environment. He is Chairman of the Board of the Institute for Employment Studies.

David speaks to both UK and International Conferences about the 7 Principles of Building a High-Performance Culture, utilising the Asda case study and other International examples. He runs Masterclasses on these Principles, including the very important topics of Performance Management; Style of Leadership for effective change, and powerful business Communication.

David also speaks on Leadership in Tough Times; Effective Execution; World Class Customer Service and other facets of People Management. He is in demand as a Keynote speaker, acting as an inspirational catalyst for business audiences facing change and challenge.

As an Author, David’s first book was entitled Asda Magic – the 7 principles of building a high-performance culture. His second book,Culture trumps Strategy explores the importance of culture in environments he has experienced in a variety of exemplar high performing businesses. David is currently writing his 3 business book on the topic of the seismic changes in Performance Management. David’s style is to engage with his audience and to tell stories to bring his points alive. He is impactful, taking a simple and practical approach to complex issues. His Coaching and Mentoring style is direct and practical.

To book David Smith as the retail speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing agent@championsukplc.com or by calling a booking agent directly on 0207 1010 553.

When he’s at corporate events, David is known to cover the following topics:

  • Performance Management
  • Style of Leadership For Effective Change
  • Powerful Business Communication
  • Leadership In Tough Times
  • Effective Execution

Watch David discussing some of the lessons he learnt from his time at ASDA, here:

Take a look at what David’s previous clients had to say about him, when he appeared at their corporate events:

“The Team were really impressed and inspired. We learned a lot. Your contribution exceeded my expectations, and to be honest, I had pretty high expectations already. Great stuff.” – Marketing Director, Liverpool Victoria

“Thank you for a truly inspirational and very enjoyable Masterclass. I don’t think I have ever been to such a practical and relevant session.” – HRD Red Bull

“I heard Jim Collins opening Keynote, but you were better. You spoke from the heart.” – Small Business CEO

“David was excellent and provided a very good speech – we are already receiving lots of questions about when the next event will be.” – RAF Wyton