Sam McAlister is a figure who resonates powerfully in the realms of journalism and media, having risen to fame after she secured the headline-making interview with HRH Prince Andrew for the “Prince Andrew & The Epstein Scandal: The Newsnight Interview”. A BAFTA-nominated Interview Producer for BBC Newsnight and RTS award-winning Journalist, Sam has honed skills across a decade of elite news programming, negotiating with dignitaries at Buckingham Palace, The White House, Facebook and Tesla. Renowned for persuading prestigious individuals to participate in rigorous interviews, Sam is also highly sought after as a keynote speaker and event host – with her experience in negotiation, dealing with the media and strategy at the core of her presentations.
Since the beginning of her career, strategy, negotiation and dealing with the media have formed the core of her expertise. Initially trained as a Criminal Barrister for 25 Bedford Row, Sam built her expertise in negotiation working in Magistrates, Crown Court and the Old Bailey. Initially working as a Reporter for BBC Radio 4, Sam became a Producer for BBC Newsnight in 2008, before being promoted to Interviews Producer in 2011. In this role, Sam has secured the inside scoop on some of the world’s most prestigious individuals – from President Clinton and Elon Musk to Amy Schumer, Eric Schmidt and Stormy Daniels. Well-informed on leadership, reputation and communication, Sam knows how to avoid terrible mistakes and deal with the media’s fiercest inquisitors.
Most recently, Sam has made headlines after her Amazon bestselling book “Scoops: Behind the Scenes of the BBC’s Most Shocking Interviews” was adapted into Netflix’s “Scoop” – with Sam working as the Executive Director. “Scoop” topped the charts in the UK and eight other countries, in which Sam was played by Billie Piper and Gillian Anderson played the iconic Emily Maitlis. Additionally, Sam’s book was also optioned for a documentary on Channel 4, titled “The Problem Prince”, claiming the achievement of being in the Top 20 Most Watched for Channel 4 in 2023. Following the success of these programmes, Sam has participated in a variety of press coverage conferences and has appeared on the likes of This Morning, Good Morning Britain and Lorraine. She has also authored articles for the Daily Mail, Tatler, the Radio Times, Elle and the Independent, signifying her prominence in the media industry.
Recently appointed as a Visiting Fellow at the London School of Economics, Sam continues to share her expertise on negotiation, which she teaches in the law faculty. With extensive experience in keynote speaking, Sam has been commissioned for speeches by everyone from banks to law firms and has also chaired a variety of panels. Sam’s expertise also extends to hosting awards ceremonies, and she has won countless debating prizes. In 2024, Sam was invited to deliver the TEDx Talk The Inside Story of Price Andrew’s Notorious BBC Interview – the talk gained 50,000 views in just one week and earned status as one of the Top 10 TEDx Talks in the World. When hired as a keynote speaker, Sam can be expected to cover all manner of topics from negotiation, leadership and speaking truth to power to crisis communication and women in the workplace. If you are searching for a speaker who resonates powerfully with audiences and presents an insider perspective on some of the biggest media stories of the 21st Century, hire Sam McAlister today.
How to hire Sam McAlister
Contact the Champions Speakers Agency to provisionally enquire about hiring Sam McAlister for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
Sam McAlister's official speaking topics are listed below:
- Negotiation
- The Inside Story of the Prince Andrew Interview
- From Newsnight to Netflix
- Media Interviews
- Women & The Workplace
- Leadership
- Speaking Truth to Power
- Communication
- Reputation
- Dealing with the Media
- Crisis Communication
- Resilience
Official Feedback from In-Person & Virtual Events
Feedback from In-Person Events:
"Sam is a truly special speaking talent. We worked together on TEDxNewcastle for an audience of 1000 attendees and we trusted her with the single most important speaking slot of the day. She smashed it! I can recommend working with her very highly. First off, she is such a professional in terms of preparation with very fast response times and a willingness to consider feedback. Also, no need for endless chasing, polite nudges or reminders. While I know some conference producers expect meticulous details about a keynote speech that’s not how Sam works but you can trust completely. She knows what she’s doing. Naturally, she is a super speaker with fabulous storytelling skills. But perhaps her greatest superpower is her ability to tailor her talk to nearly any length on the fly. It’s downright otherworldly. I very much hope to work with her again in the near future!" - Herb Kim, TEDx Newcastle
"If you are looking for a speaker who can entertain, inspire and educate in a witty, erudite manner, Sam is a woman of our times. She shows a level of credibility and professionalism that commands respect. She has inspired ME to truly live authentically. Book her now!" - Alison, UK Franchise Executive
"You were a brilliant chair, bringing together the different aspects of online ads, encouraging interaction amongst all panellists and with the audience. We’ve had very positive feedback about the panel - both from speaking to delegates and from the panellists. We appreciate your support for the event, and I hope we can work together again in future" - Guy, CEO, Advertising Standards Authority
"Fierce, fabulous and funny – what more can you want in a speaker? Sam lit up the room last night in our discussion on Advising Clients in the Media Glare. Without doubt the most engaging event we have ever held, with phenomenal feedback from the audience, due to Sam transporting us back to Buckingham Palace and the interview with Prince Andrew, to experience the drama and learn lessons that all organisations and leaders can learn from his mistakes in handling the press scrutiny into the allegations against him. A really enjoyable evening, thank you Sam!" - Clare, Managing Partner, CM Murray Law
"Sam has spoken at two of our client-facing and company-wide events. Sam brings high energy, and fresh perspective and is a delight to work with. Sam's high-level cultural, media and political insights have encouraged us to challenge our ways of thinking in business. Sam illustrates her points with engaging and entertaining personal stories leaving everyone walking away inspired and energised." - Fenella, Managing Director, Porter Novelli
"I’ve had the pleasure of working with Sam twice now and both times she’s enthralled her audience. A combination of journalistic nous, insider knowledge and candid humanity makes her a compelling and engaging speaker. Look no further!" - Jo, Managing Director, Xeno
"OMG – Sam was fantastic! What a woman! Her talk was brilliant, perfect for the audience, funny, interesting, engaging casual yet very professional. I loved how she tailored her talk to the audience, she nailed the brief and she instantly made a connection with everyone in the room, I didn’t get a chance to ask her the prepared questions as there were so many from the floor. People were still asking questions as she was leaving, they couldn’t get enough of her! Amazing story delivered fantastically – I would love to invite her back again next year." - Sparkler
"Throughout the talk, Sam demonstrated a deep understanding of the intricacies of conducting high-stakes interviews. Sam shared valuable insights into the strategies employed to secure interviews with influential figures, shedding light on the challenging process of acquiring information from individuals who are at the centre of significant controversies. One of the most remarkable aspects of the speech was Sam’s transparency and honesty, which really resonated with me. On top of that, Sam was so approachable and down to earth when I asked for a picture in true fan girl style –even though she has a Netflix drama coming out soon. Thank you for a fantastic insight into your career, which is truly inspirational" - Nosheen, Communications Leader
"I felt privileged to hear Sam talk recently and did not want it to end! She was entertaining and funny and left us all yearning to hear more. Very admirable in her ability also to respond to all questions eloquently and with humour" - Helen, CEO
"Sam delivered an absolutely fantastic talk at our conference. Sam both positively impacted and captivated the whole audience, during her talk on the art of negotiation. Every member of the audience was so engaged with Sam as she discussed the skills and talents she has built to negotiate with others, while staying true to herself. I have never seen somebody so authentic and honest on the stage, providing fantastic pointers, hints and tips to enhance our own skills. Sam is authentically and naturally skilled in her talks and I highly recommend her." - Inner Rebel Conference
"Sam is by far one of the best speakers I have listened to, watched and learnt from in over 20 years of being in business. Wow. Witty, intelligently crafted, HONEST, natural and so interesting. Highly highly recommended. What a lady!" - Jane, Director, Performing Arts
"Journalistic nous, insider knowledge and candid humanity makes her a compelling and engaging speaker" - Xeno
- 2024 - Subject & Executive Producer of Netflix's "Scoop"
- 2024 - Delivered the TEDx Talk "The Inside Story of Prince Andrew's Notorious BBC Interview"
- 2023 - Visting Senior Fellow of LSE Law School
- 2022 - Author of "Scoops: Behind the Scenes of the BBC's Most Shocking Interviews"
- 2019 - Secured an interview with Prince Andrew for the "Prince Andrew & The Epstein Scandal: The Newsnight Interview"
- 2011 - Interviews Producer for "Newsnight", BBC News
- 2008 - Producer of BBC "Newsnight"
- 2003 - Reporter for BBC Radio 4
- 1999 - Criminal Barrister for 25 Bedford Row