Recognised world wide for his contributions to digital media, Alex Balfour is the current Chief Digital Officer at The Engine Group. Having previously played an integral part at the London Organising Committee of the Olympic Games (LOCOG), he is respected worldwide for his knowledge, expertise and prowess within this field, proving testament to his similar popularity as a technology speaker. The Engine Group is the largest independent marketing communications group within the United Kingdom; built up of 15 different agencies and operating across 3 different continents.
Having previously spent time working for LOCOG in the build up to the 2012 games, Balfour built up a formidable team delivering digital coverage of the games; this included 77 digital channels on their website, two mobile applications, ticketing websites, over 100 social media presences and a multitude of different things such as volunteering, education links and online shopping.
The website experienced 431 million visits during the Olympic and Paralympic games. He provided unrivalled experience within this sector, and having successfully delivered the London 2012 digital experience, his profile has soared. As a business speaker, Alex describes he importance of a comprehensive online presence and the benefit in brings to brand awareness and marketing. Being a current member of the Government’s Digital Advisory Board, as well as a director of a number of businesses, he also stakes a claim in helping The Guardian to publish their first website - his CV is an inspiration to anyone looking to gain a career within the digital industry.
Alex provides cutting edge advice and insight into the industry in which he works, making him one of the most sought after technology speakers on the keynote speaker circuit.The credentials that Alex holds within digital media is extensive and makes him a role model and real leader within the sector. The opportunity to have Alex present at any event is a special one, with his experiences potentially laying down the foundations for similar success within another company. An after dinner and keynote speaker specialist, Balfour has a good knowledge on how to work the crowd, and is an ideal addition to an event which involves businesses within the digital sector.