Matthew Hayes

Matthew Hayes is Co-founder and Managing Director of Champions, a leading growth partner in the brand and digital communications space. The business works with clients at the consultative level to create and implement strategy-led solutions.

His team, comprised of specialists in six key disciplines, delivers 360° multichannel campaigns with high frequency messaging to educate and engage target demographics, empowering them to make more informed buying decisions.

His award-winning insights have secured a wealth of high-profile clients, including Uniphar Group, Farmfoods, Anglian Water and TATA Communications to name but a few.

A Business Administration and Management graduate of Bristol Business School, Matthew was awarded the 2014 haysmacintyre Top Gun at The Young Guns Awards and was a 2016 Ernst & Young Entrepreneur of the Year Awards finalist.

He has also earned his business an array of prestigious accolades in recent years, such as the Sunday Times Fast Track 100, Santander Breakthrough 50, London Stock Exchange 1000 Companies to Inspire Britain and Insider Growth 100, to name but a few.

Since 2007, Matthew has also been the Managing Director of the British Par 3 Championship Ltd, an event celebrating the Par 3 format in collaboration with a number of golfing legends and lead sponsor, Farmfoods. Attracting thousands of guests each year, Matthew is credited with the event's successful growth and for securing it high-profile nationwide media coverage.

As Editor in Chief of Inspirational and Aspirational Magazines, he has worked with scores of elite brands to associate their offerings with a luxury lifestyle. Combining his insights into client relations with his strengths as an editor and leader, Matthew works at the strategic level, devising comprehensive brand and talent solutions. Such a consultative approach has seen Champions achieve market leadership in its space.

Aside from his role at Champions, Matthew can sometimes be found performing his go-to karaoke song - Angels by Robbie Williams. He is also the self-proclaimed dance champion at, well, Champions… something his team has the rare privilege of witnessing at staff parties. Whether he is dominating the digital industry or the dance floor, Matthew's passion, dedication and commitment to his team is clear to see.

Matthew writes extensively about brand strategy, marketing theory, digital and traditional communications and the benefits of long-term, consultative partnership.