As McDonald’s Corporation’s vice chairman and CEO, Jim Skinner led a turnaround at the world’s largest food service retailer, leaving the company with the best financial performance in its history. He was one of the three architects of McDonald’s worldwide revitalisation effort launched in 2003 and upon becoming CEO in 2004, he brought about nothing short of a “Golden Age for the Golden Arches,” according to Fortune. His greatest accomplishment, the “Plan to Win” strategy, managed to reversing falling profits. His strategy focused on improving existing locations rather than building more, and his top priorities were long-term sustainable growth, talent management, and leadership development.
Due to this successful shift in strategy, Skinner and his team presided over increased sales, reinvented menus, modernised restaurants, and innovative new food offerings. He shares hard-won lessons from his 41 years with McDonald’s and outlines his approach to strategy, focusing on his turnaround story, creating the buy-in necessary to successfully execute change, and leadership development.
To book James Skinner as the business management speaker for your corporate event or conference, simply contact the Champions Speakers agency by emailing email@example.com or by calling a booking agent directly on 0207 1010 553.
When speaking at a corporate even James covers the following topics:
- Leadership Development
- Financial Performance
- ‘Plan to Win’ Strategy