Asif Sadiq

Global Head Of Diversity & Inclusion At Adidas

How to hire Asif Sadiq

Contact the Champions Speakers agency to provisionally enquire about Asif Sadiq for your event today. Simply call a booking agent on 0207 1010 553 or email us at for more information.

** We do not accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.

When at corporate events, Asif is known to cover the following topics:

  • People Motivation & Empowerment
  • Boosting Productivity & Management Development
  • Corporate Diversity & Effectiveness
  • Communication Enhancement
  • Equality/Diversity Concept & Implementation
  • Achieving Operational & Strategic Targets
  • Managing Quality, Performance, Risk & Change

Due to the COVID-19 pandemic and the temporary halt of live events, Asif has been attending virtual events. See the feedback that he received from attendees below:

"Today the sixth form were privileged to welcome Mr Asif Sadiq MBE with whom we explored the importance of diversity and the need for greater inclusion in every facet of society. He told the story of his career, moving from the police force to roles as Head of Diversity and Inclusion at the Telegraph and EY Financial Services. He now finds himself based in Germany as Global Head of Diversity and Inclusion at Adidas. He explained his role alluding to the importance of the smaller details such as discrimination by enforcing dress codes and ensuring the correct pronunciation of one’s name. He then made us reflect on why being able to speak the English language is seen as a measure of intelligence for an accountant whose numeric skills should take precedence. He moved on to talking about the obligation of brands to ensure they have a diverse workforce and uphold inclusion polices. He mentioned that he made EY Financial pull-out of a lucrative deal with a client who refused to work with a female consultant who wore a headscarf, suggesting that firms needed to put diversity and inclusion standards before profit. His natural tone and structure meant the talk was particularly captivating and easy to follow, making the lecture itself informative and enjoyable for all. The second part of the lecture saw Mr Sadiq MBE answer a variety of students’ questions. He explained that positive action was key but differed from positive discrimination, which he did not agree with. When asked what made him ready to move on from a job, he mentioned the importance spending time with his family resulting in him leaving the police force, but in his later roles it was when he felt he was ready for a new challenge. He remains committed to improving diversity and inclusion in the future, and he wants to make a real and direct impact in his home area. All of his answers were insightful but more importantly honest, providing a thorough insight into his award-winning career. Overall, a very topical and passionate lecture." - Y13 Student, Forest School

"I would like to take this opportunity to thank you for your involvement with our Staff Conference on Wednesday 19 August.  I appreciate how busy your diary must be and I am grateful that you were able to join us live on the day. We have been receiving really positive feedback from our staff and it’s certainly a great way to start the new academic year. Thank you once again for your support." – Sam, Principal & CEO of Wakefield College

"The session was a resounding success and great feedback from leaders." – Jemima, PepsiCo