Philip Kotler

Philip Kotler, better known as ‘The Father of Modern Marketing’ has transformed the way in which businesses and economists view the practice of marketing, bringing the principles into the twenty-first century. Renowned for developing the marketing mix, Kotler’s contributions to the industry are unparalleled, and represented nearly sixty years at the forefront of marketing education. A truly insightful keynote speaker, with knowledge and experience unlike any other, Kotler provides audiences with a once in a lifetime opportunity to learn from the master.

Author of over fifty seven books, award winning marketing thought leader and progressive lecturer, Kotler is an undeniable authority in modern marketing. Believing that marketing was heavily intertwined in economics, Kotler published his book ‘Marketing Management: Analysis, Planning and Control’ in 1967, the first of many that have since been used as a teaching tool worldwide. Kotler’s research was the first of its kind to focus on economic science, behavioural psychology and organisational theory with regard to marketing, an outlook that has seen him revered for its pioneering perception and sought after to consult for top companies. Additionally, Kotler has utilised his platform to co-found a number educational ventures such as his website The Marketing Journal and progressive think-tanks.

Having spent over six decades as leader in his field, Kotler was the first person to receive the ‘Leader in Marketing Thought’ award in 1975, a testament to his originality. With a total of twenty three honorary degrees, ranked number one on the A-List of Management Academics and recipient of the Lifetime Achievement Award 2016 from the Leaders International, it’s evident the contributions of Kotler span time, continents and industries.

Currently, Kotler maintains his prominent position as the S.C.Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management in Illinois, where he has taught since 1962. He also continues to advise and consult companies and governing bodies across a range of industries including: healthcare, education, performing arts and corporate environments, in order to ensure they are competitive in their marketing. Throughout his career, Kotler has, and continues to, speak at events across the world, a skill he honed in order to give audiences the greatest possible value from his keynote talks.