Campbell Macpherson is an international leadership and change expert, business adviser and keynote speaker who helps organisations navigate change and shares practical, thought-provoking insights. For more than twenty-five years, he has helped a range of businesses achieve strategic change, develop their leadership teams, and cultivate positive workplace cultures. Best known for his award-winning book 'The Change Catalyst', Campbell transforms complex ideas and frameworks into practical steps that anyone can use to achieve their goals. Ideal for conferences, summits, and workshops, Campbell is a fantastic addition to any event!
Campbell began with an education in Physics, earning his BSc from the University of Melbourne in 1981. He later became the Marketing Director of Virgin Wines and played a pivotal role in expanding the national brand. Following this role, he served as the Director of Corporate Strategy at Zurich Insurance Group, Head of eBusiness at AMP Group and Senior Adviser at Abu Dhabi Investment Authority. In 2017, he published his hit book, 'The Change Catalyst', which equipped leaders with the tools to lead effectively through change. The book was later shortlisted for the 2021 Business Book Awards and was named the UK Business Book of the Year.
Campbell also served as an Executive Fellow at Henley Business School, where he lectured on leadership and business change. In 2021, he began sharing strategic insights as an Opinion Columnist for CEOWORLD magazine and published his third book 'You: Part Two', which he co-authored with yoga therapist Jane Macpherson. Most recently in 2026, he published his high-EQ leadership framework and fourth book, 'Leading with Influence', which explores the power of influence in leadership.
As a keynote speaker, Campbell Macpherson covers a variety of topics, from emotionally intelligent leadership and teamwork to change management and combating ageism. Having delivered high-profile talks at TILM Leadership Week, IOD Pall Mall London, Central Bank Hungary and Metropolitan Club NYC, Campbell is an experienced speaker who understands how to engage audiences and deliver information in a way that resonates with them and their needs. To hire him for your next event, contact Champions Speakers today!
Books
The Change Catalyst
The Power to Change
You: Part Two
Campbell Macpherson's official speaking topics are listed below:
Change is inevitable. Successful change isn’t.
Every one of your leaders, throughout your organisation, needs to hone their ability to lead change. It is the most important leadership skill of them all. If they are not leading change, they are not leading anything: they are merely managing the status quo – as it unravels around them.
Every one of your employees needs to hone their ability to embrace change. It is the most important life skill of them all. And if your people aren’t ready, willing and able to embrace change – nothing will happen.
88% of change initiatives, business strategies, mergers and acquisitions fail. Campbell gives your people the ability to be the 1 in 8 that succeed. He gives them The Power to Change.
Leading with Influence
Speeches and workshops taken from Campbell’s acclaimed ‘Leading with Influence’ programme that he runs for multinational corporations worldwide – to help them develop the next generation of future leaders.
Extraordinary leaders are emotionally intelligent leaders; leaders who deliver extraordinary results through their ability to influence and motivate people – whether they report to them or not. It is about EQ, delivery, listening, communication that works, leading change, clear strategies, agile implementation and influencing without authority.
Leadership today has nothing to do with hierarchy. It has everything to do with influence.
Extraordinary Leaders and Extraordinary Leadership Teams
There are two topics in one here.
The 12 traits of extraordinary leaders. How would your people rate themselves against each one? #12 is that extraordinary leaders create extraordinary leadership teams – at every level of the organisation.
There are 9 Components of an Extraordinary Leadership Team. How do team members rate their team? Where does the team sit sit on The Spectrum of Leadership Teams? You can create extraordinary leadership teams at every level of your organisation. Teams based on mutual respect, trust, and with the psychological safety they need to deliver extraordinary results – together.
Your leaders and leadership teams have the potential to be extraordinary.
Enable your most experienced people to thrive
Are you taking your most lucrative customers and your most valuable people for granted? Most companies are. Ageism is the biggest ‘ism’ of them all – and it is rife in the workplace. No diversity program is complete if it doesn’t combat ageism.
Are your most experienced people fulfilled? Are you developing them? Are you furthering their careers? Are you helping them to make the transition to the next phase ? Or are the good ones leaving, taking their experience with them?
Are you accidentally ignoring your 50+ customers – the ones with 75% of the wealth and responsible for 54% of discretionary spending? Or worse, are you patronising them? Most companies do.
Imagine if you were regarded as the firm for helping people to thrive in the second half of their lives …
There is another way. Let’s inspire your most lucrative customers and your most valuable employees to thrive!
- The secrets to successful change leadership
- Mission Impossible: leading change in successful organisations
- The Power to Change
- Building a change-ready culture
- Acceptance and the Holy Grail of Contentment
- The secrets to embracing change
- Magic, Sacred Cows and Elephants
- Leading in times of uncertainty
- Combatting ageism – the biggest ‘ism’ of them all
- You: Part Two – thriving in the second half of your life
- Extraordinary Leadership
- Extraordinary Leadership Teams
- Leading with Influence
- Emotionally Intelligent Leadership
- What are we seeking to achieve – and why?
- What does a good strategy look like?
- Why, What & So What: Is your strategic core firm?
- An organisation gets the culture its leaders create
- Talking ‘Bout My Generation: Marketing to the lucrative Over 50s
- Menopause vs MenoPorsche
Official Feedback From In-Person & Virtual Events:
“Everyone was raving about the day!” - Nick Neto, COO, Dentex Group
“A terrific presentation – super informative and entertaining!” - Fiona Horan, CEO, OpenRoom Events
“You never forget a Macpherson presentation.” - Alastair Conway, CEO, James Hay Group
“Your energy level was perfect!” - Elizabeth Maxwell, Partner, Mazars
- 2026 - Published his high-EQ leadership framework and fourth book, 'Leading with Influence'
- 2021 - Authored his third book detailing midlife transition strategies, 'You: Part Two'
- 2021 - Opinion Columnist for CEOWORLD magazine
- 2021 - Shortlisted for the Business Book Awards with his second release, 'The Power to Change'
- 2018 - Voted the overall winner of the inaugural UK Business Book of the Year for 'The Change Catalyst'
- 2018 - Joined Henley Business School to lecture on leadership and business change as an Executive Fellow
- 2017 - Published his highly acclaimed debut corporate change strategy guide, 'The Change Catalyst'
- 2017 - Principal of Change & Strategy International Ltd
- 2003 - Directed corporate strategy for insurance giant Zurich and later served as an adviser to the Abu Dhabi Investment Authority
- 2001 - Managed national brand expansion as the Marketing Director of Virgin Wines
- 1981 - BSc Physics from the University of Melbourne
How to hire Campbell Macpherson
Contact the Champions Speakers Agency to provisionally enquire about hiring Campbell Macpherson for your next event, today. To get in touch, simply call an official booking agent on 0207 1010 553 or email us at [email protected] for more information.
** We do NOT accept requests for autographs, signed merchandise, fan mail, birthday messages or any other non-commercial contact with the speakers or acts. Each speaker on the website may not have necessarily worked with Champions in the past but are known to perform such engagements within the industry.
